Tags |
|
|
Links |
|
|
Main Subject - EZines: Get from Adequate to Fabulous
If my in-box is any indication, most of the business world is hot on e-newsletters. I receive half a dozen every day. Some are thinly masked advertisements; most, however, provide some degree of valuable information.
E-newsletters provide a relatively easy and low-cost way to accomplish a number of business goals, including:
• Maintaining connections with cur
E-newsletters provide a relatively easy and low-cost way to accomplish a number of business goals, including:
• Maintaining connections with cur
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rent and past clients
• Demonstrating expertise in a particular field
• Sharing resources and building an active network
• Educating clients and prospects about products, services and how best to access them
As a communication professional, though, I review the newsletters I receive with a critical eye; many of them leave much to be desired in their p
• Demonstrating expertise in a particular field
• Sharing resources and building an active network
• Educating clients and prospects about products, services and how best to access them
As a communication professional, though, I review the newsletters I receive with a critical eye; many of them leave much to be desired in their p
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
lanning and execution. Luckily, it isn’t difficult to make the leap from adequate to fabulous, if a newsletter publisher is willing to take a close look at the purpose, audience, content and execution of the project.
What’s the Point?
E-newsletter publishers often confuse the tool with the purpose. An e-newsletter is a tool used to achieve some greater busine
What’s the Point?
E-newsletter publishers often confuse the tool with the purpose. An e-newsletter is a tool used to achieve some greater busine
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ss purpose, yet novice publishers often forget the greater purpose in the effort to put out the newsletter on something resembling a regular basis.
Knowing the point of the newsletter within your business context, though, helps you make better decisions on everything from content to frequency. It’s critical to your success – and your sanity – to understand up front
Knowing the point of the newsletter within your business context, though, helps you make better decisions on everything from content to frequency. It’s critical to your success – and your sanity – to understand up front
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
what the purpose of the newsletter really is.
Newsletters always address one or more of the following three purposes:
1. Serve the needs of current and past clients
2. Position in front of prospective clients
3. Build a base of repeat business
In other words, e-newsletters, like all business communications, have the core intention of creating, susta
Newsletters always address one or more of the following three purposes:
1. Serve the needs of current and past clients
2. Position in front of prospective clients
3. Build a base of repeat business
In other words, e-newsletters, like all business communications, have the core intention of creating, susta
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ining or deepening a business relationship. As a newsletter publisher, you have to know what kind of relationship you are asking your readers for; what do you want from them? Loyalty? New business? Referrals? Increased business? Believe it or not, most of your readers are perfectly willing to give you what you want, as long as your wants are clearly communicated.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Most publishers don’t communicate clearly enough.
Which of the three purposes is most important to you? Are you helping current and past clients improve some aspect of their work on an ongoing basis? Are you demonstrating your skills to prospective clients? Do you offer a wide range of services that could lead to repeat business if your clients only knew about t
Which of the three purposes is most important to you? Are you helping current and past clients improve some aspect of their work on an ongoing basis? Are you demonstrating your skills to prospective clients? Do you offer a wide range of services that could lead to repeat business if your clients only knew about t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
em all?
Naturally, some overlap exists between the three essential purposes, but one may emerge as the primary purpose. Know what it is, and plan your content to satisfy the requirements of that purpose.
Make Your Point
Once you have a clear idea of what your purpose in publishing your e-newsletter is, you will find it easier to make decisions that help you ma
Naturally, some overlap exists between the three essential purposes, but one may emerge as the primary purpose. Know what it is, and plan your content to satisfy the requirements of that purpose.
Make Your Point
Once you have a clear idea of what your purpose in publishing your e-newsletter is, you will find it easier to make decisions that help you ma
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ximise the benefits of publishing in a digital medium, while overcoming some of the obstacles.
Chief among the obstacles is the notoriously short attention span of online readers. A writing style that engages readers emotionally as well as logically is a must. When your e-newsletter arrives in their inbox, the very subject line must capture their attention. Then,
Chief among the obstacles is the notoriously short attention span of online readers. A writing style that engages readers emotionally as well as logically is a must. When your e-newsletter arrives in their inbox, the very subject line must capture their attention. Then,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
in the body of the newsletter, use compelling headlines, short sentences, action verbs and a story-telling approach to draw readers in.
Headlines are of particular import because readers make nanosecond decisions on whether to delete or keep reading based on headlines. Try these suggestions to come up with effective headlines for your e-newsletter:
• Solv
Headlines are of particular import because readers make nanosecond decisions on whether to delete or keep reading based on headlines. Try these suggestions to come up with effective headlines for your e-newsletter:
• Solv
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e a problem. Examples:
o Spend More Time Providing Value than Hunting for Information.
o Don’t Make Your Business Vulnerable to the Taxing Authority
• Use a statistic. Examples:
o Most Companies Lose 30 Percent of Their Mailing Lists Each Year
o Office Workers Waste 6 Weeks per Year Searching for Lost Information
• State a
o Spend More Time Providing Value than Hunting for Information.
o Don’t Make Your Business Vulnerable to the Taxing Authority
• Use a statistic. Examples:
o Most Companies Lose 30 Percent of Their Mailing Lists Each Year
o Office Workers Waste 6 Weeks per Year Searching for Lost Information
• State a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
quote or adage. Example:
o Whoever Said “Ignorance is Bliss” Didn’t Know a Librarian
• Ask a question. Examples:
o Is It Possible to Get Through Divorce with Dignity?
o What Do Your Clients Really Think of You?
• Create a mystery. Example:
o What Is the Real Agenda of Google?
Interact!
Unlike print media, e-newsl
o Whoever Said “Ignorance is Bliss” Didn’t Know a Librarian
• Ask a question. Examples:
o Is It Possible to Get Through Divorce with Dignity?
o What Do Your Clients Really Think of You?
• Create a mystery. Example:
o What Is the Real Agenda of Google?
Interact!
Unlike print media, e-newsl
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
etters offer the opportunity for two-way communication with your readers. This capability can be one of the biggest benefits of publishing an e-newsletter, so make creative and strategic use of it. Build the expectation of interaction into your newsletter, and you create the opportunity for meaningful engagement with audiences of all kinds.
For example, you can in
For example, you can in
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
corporate links in your text inviting readers to send immediate feedback or questions on your content. Live links embedded in the text are more effective than relying on the “reply” function of e-mail, for a number of reasons, not the least of which is that readers often need to be reminded that you really do want them to respond in some way. By including the link
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
which handily shows up in an eye-catching blue amidst a plain-text message), you reinforce the suggestion that you are inviting discussion and response.
Where do these links lead the reader? If you have a web site, the links can bring readers right into your site to fill out a form, join a discussion forum, or complete a registration for a program. Be sure to crea
Where do these links lead the reader? If you have a web site, the links can bring readers right into your site to fill out a form, join a discussion forum, or complete a registration for a program. Be sure to crea
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
te a back-end automated tracking system that will capture information about how many visitors arrived by clicking a newsletter link, what they did when they arrived, and other data points that will help you deepen your relationship with them individually and en masse.
Realistic Outcomes
Quality e-newsletters take time to create and manage. Expect to devote tim
Realistic Outcomes
Quality e-newsletters take time to create and manage. Expect to devote tim
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e each issue for planning, writing, editing, layout and production, distribution, and database management. A monthly e-newsletter will require human and financial resources; I usually counsel clients to start with a quarterly or bimonthly newsletter, as it is preferable to increase frequency than to create the expectation of more than you can consistently deliver.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
As you create and distribute your newsletter, think carefully about what specific result you want for each issue. What do you want a reader to say, think or do as a result of receiving the newsletter? Your desired outcome might be for readers to:
• Visit your web site
• Request additional information
• Sign up for a class or seminar
• Use a part
• Visit your web site
• Request additional information
• Sign up for a class or seminar
• Use a part
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
icular tool/resource
• Refer you to others
• Give you feedback
• Feel they can’t live without you
All but the last of these desired outcomes are measurable and relatively easy to communicate to readers. When reviewing your newsletter content, ask yourself if what you want is clear. Put your “call to action” in no uncertain terms, and make it easy fo
• Refer you to others
• Give you feedback
• Feel they can’t live without you
All but the last of these desired outcomes are measurable and relatively easy to communicate to readers. When reviewing your newsletter content, ask yourself if what you want is clear. Put your “call to action” in no uncertain terms, and make it easy fo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r readers to fulfil their side of the bargain by placing live links, contact information and other next steps right in their path.
Within the context of your e-newsletter, your words can shape opinions, behaviours, business decisions and profitable relationships. Make your efforts pay off by understanding your purpose and how to work toward it in every single issue
Within the context of your e-newsletter, your words can shape opinions, behaviours, business decisions and profitable relationships. Make your efforts pay off by understanding your purpose and how to work toward it in every single issue
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/63660/mainsubjects-EZines-Get-from-Adequate-to-Fabulous.html">EZines: Get from Adequate to Fabulous</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/63660/mainsubjects-EZines-Get-from-Adequate-to-Fabulous.html]EZines: Get from Adequate to Fabulous[/url]
Related Articles:
How To Ask The Right Questions in an Interview
Enable Continuous Improvement of IT Services through ITIL
How To Achieve Long Lasting Success In MLM
Bookmark it:
|