Main Subject - Internet and Businesses Online

Do you feel bewildered when you begin an Ezine Advertising campaign?

I do.

Take 'The Free Directory of Ezines', for example. There

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are over 800 Ezines in the Directory that accept paid ads. How do you decide which Ezines to place your ad in?

There are several f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

actors that narrow down the choice for me.

First, I look at the subscriber numbers. If an Ezine has less than 400 subscribers, I mo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ve on.

Then I look at the Publication Dates. I prefer to advertise in Ezines that are published weekly, or even more frequently; I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on't want to wait a month my ad to appear.

Then I look at the number of ads that appear in each issue. If an Ezine has more than 15

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ads per issue, I give it a miss; I want my ad to be seen.

Then I look at the payment method; if the Ezine doesn't accept online pa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

yment with the major credit cards, I move on.

Then I look at the Ad Rates - on a 'blind date' like this, the most I'm prepared to p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y for an Ezine ad is about $20.

Finally, I look at when the Ezine was last updated. If the Ezine listing is more than 6 months old

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, the ad rates have probably gone up, or maybe the Ezine itself has folded up.

These are all factors that you can use to narrow dow

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n your search for the right Ezine for your Ads. But it's still a 'stab in the dark'.

There's another technique, however, for choosin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the right Ezines for your ads. Basically, you want Ezines that will give you a high response-rate to your ad. The following techni

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

que will tell you this with pinpoint accuracy. I used this strategy a couple of months ago and it produced excellent results.

Firs

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t of all, I signed up for a 'Pro' account with ROIBOT, an 'Ad Tracking' service. It costs $17 per month, but you'll get that back ea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sily from a successful ad campaign. You can find out more about ROIBOT at:

http://www.roibot.com/

In the 'Manage Your Campaign' ar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a of ROIBOT, I generated 50 traceable URLs for my ads.

Then I went to my own eBook, 'EzyAds', and subscribed to 50 Ezines that give

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a free ad to new subscribers. I submitted an identical 25-word ad to each of those 50 Ezines. Each of those ads contained a unique

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

URL generated by ROIBOT.

I then sat back and waited. My 50 ads were published during the following month, some the very next day,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

thers 2 or 3 weeks later. Once or twice a week I went to the ROIBOT website and checked how many clicks I had got from those tracea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ble URLs.

The results were very interesting. Of the 50 Ezines that I placed free ads in, 15 produced an outstanding response. At th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e end of the month I purchased paid ads in 10 of those 15 Ezines. And I continue to get a high response rate from those 10 paid ads

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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