Main Subject - Internet and Businesses Online

It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Some details we consider unimportant are the keys for the success of our publication or failure.

1) Be Careful with the “from” field.

A

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lthough many consider this as a detail, it is the first thing a user will see. Who is sending the email. Use either your name or your bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

siness name. Avoid any kind of other phrases in that field. It will cost you a lot.

2) The subject line.

This is the second more import

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ant field in the email. Avoid hype in that area like “Earn 50.000$ in 2 weeks” e.t.c. People are smarter than you think. You will never b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e believable. Emphasize to the purpose of your newsletter .Do not use more than 7 words in your subject line.

3) Call to buy in the firs

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t mailing.

This is a common mistake most ezine publishers do. They have sales pitch on the first time. Research has proved that you will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gain your subscriber trust after 6 to 7 mailings according always to the content you offer.

4) Use death words, which spam filters ban.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

For God’s sake, do not use words or phrases like free, make money, hello, your family, and other. Your newsletter will go directly to ju

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nk mail and will be erased without notice.

5) Avoid too much personalization.

Although personalization is important in order to create

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a friendly ambience, do not overdo it. Some people will consider this as rudeness. Use their name only once in your mailings on the first

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

line of your message, not more. Otherwise, some of your subscribers will be insulted and unsubscribe in a second.

6) Use more verbs, no

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t adjectives.

The best internet marketers and advertisement agencies has proved that verbs are much stronger than adjectives. Especially

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the “call to action” verbs are so strong that could increase the response rate up to 700%! For example, use the verbs, boost, and explod

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

instead of the word “increase”. See how stronger they are?

7) Use auto responders not web pages.

Many people use on their mailings or

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

other advertisement campaigns their web page mostly. That is big a mistake. The estimate shows that 30% max will subscribe from your web

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

site. On the contrary if you promote your auto responder the percentage, goes from 80% to 100%! Of course, you can use both. It is effect

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ive too.

8) Too much info in the submit form.

This is another typical mistake. Some ezines require submitting more personal information

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

such as: email, first and last name, area and other. The info you really need is the first name and the email. Many internet users consi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

der any more than that as violation of their personal info. That means fewer subscribers for your ezine.

Copyright 2004 Christos Varsami

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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