Tags |
|
|
Links |
|
|
Main Subject - Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.
The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.
Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could pitch a business oppor
The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.
Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could pitch a business oppor
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tunity to a group already subscribed to another ezine about MLM and Biz Ops!
The idea of EA is fairly simple - but to make yours a success, you have to first determine which ezines or newsletters produce results, and which ones to avoid.
After a year and a half of EA, I've created a formula that produces increasing profit because I’ve learned how to avoid poor performing
The idea of EA is fairly simple - but to make yours a success, you have to first determine which ezines or newsletters produce results, and which ones to avoid.
After a year and a half of EA, I've created a formula that produces increasing profit because I’ve learned how to avoid poor performing
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ezines and rip offs, while revealing the gems.
Strategy for Profit
I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad (and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.
The reasons ranged from abandoned ezines with working payment links, unethical newslet
Strategy for Profit
I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad (and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.
The reasons ranged from abandoned ezines with working payment links, unethical newslet
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ter owners, to a lot of ignorance and
impatience on my part.
If you follow my proven strategy, you'll discover the best sources of ezines to advertise in - no matter who your target group is. And, you should see positive results every time.
This article outlines the steps to making your EA a successful return on investment (ROI).
Writing Your Ad
I won't go into d
If you follow my proven strategy, you'll discover the best sources of ezines to advertise in - no matter who your target group is. And, you should see positive results every time.
This article outlines the steps to making your EA a successful return on investment (ROI).
Writing Your Ad
I won't go into d
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
etails about ad writing, but if your ad is poorly written or untested, you should start with the cheapest
ezines first. If you’re really unsure of your writing abilities, I further suggest hiring a professional to write your ad for you.
Because you can run your ad as many times as you want, your investment in a professional will more than pay for itself in the
end.
Ta
Ta
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
rget your advertising
If you leap into EA without first researching your target group, you'll end up wasting a lot of time and money. Plus, you probably miss some of the best ezines available.
To determine who your prospect is, take the time to list the possible keywords that directly relate to your product and do keyword searches for ezines, newsletters, and ezine di
If you leap into EA without first researching your target group, you'll end up wasting a lot of time and money. Plus, you probably miss some of the best ezines available.
To determine who your prospect is, take the time to list the possible keywords that directly relate to your product and do keyword searches for ezines, newsletters, and ezine di
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rectories.
For example, if you sell herbs, a good keyword search would include: herbs, health, nutrition, supplements, etc.
Avoid Co-ops
While doing your ezine research, you will probably stumble upon the offer to use Co-op (bulk) advertising as the means for your EA.
To be blunt, you should never pay to use Co-ops for your EA because they are too difficult to trac
For example, if you sell herbs, a good keyword search would include: herbs, health, nutrition, supplements, etc.
Avoid Co-ops
While doing your ezine research, you will probably stumble upon the offer to use Co-op (bulk) advertising as the means for your EA.
To be blunt, you should never pay to use Co-ops for your EA because they are too difficult to trac
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
k and usually contain
untargeted ezines. Worse still, you’d find that most never run your ad.
Subscribe
Now that you’ve found your ezine target group, you’ll want to know whether the ezines you found are a good option (i.e. profitable) for your EA.
I’ve found the best strategy for making this determination is to subscribe to the targeted ezines.
To keep the subsc
Subscribe
Now that you’ve found your ezine target group, you’ll want to know whether the ezines you found are a good option (i.e. profitable) for your EA.
I’ve found the best strategy for making this determination is to subscribe to the targeted ezines.
To keep the subsc
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
riptions readily available for further research, I recommend creating a separate folder to store your subscription
data.
And because you’ll need to subscribe to quite a few ezines, I also suggest creating separate email accounts dedicated to your ezine subscriptions.
Double Opt-In Subscriptions
In the process of subscribing, you’ll quickly determine possible ezin
And because you’ll need to subscribe to quite a few ezines, I also suggest creating separate email accounts dedicated to your ezine subscriptions.
Double Opt-In Subscriptions
In the process of subscribing, you’ll quickly determine possible ezin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
es to avoid. When you subscribe and get a notice that you
must confirm your subscription, the ezine is referred to as “double opt-in”.
Double opt-in ezines indicates a better quality of subscribers with a lower risk of bulk email addresses. For you and me, this means better ad responses (yeah!).
Solo Ads
Within the first week of your new ezine subscription, you s
Double opt-in ezines indicates a better quality of subscribers with a lower risk of bulk email addresses. For you and me, this means better ad responses (yeah!).
Solo Ads
Within the first week of your new ezine subscription, you s
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ould see solo ads from other advertisers. If not, the ezine may be too
new, or worse, no one is advertising because of poor results. Worse yet, the ezine took the advertiser’s money and failed to
run the ad.
On the other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You're looking for no more than one ad a day, or
On the other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You're looking for no more than one ad a day, or
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a minimum of one ad a week. Keep watching!
Subject Line
Does the ezine put the advertiser’s subject line in the subject of the email or do they just say something like "Solo ad from xyz ezine"?
Your subject line is the most important part of your ad and definitely should be in the subject of the email. No subject line equals no response.
Advertiser Response
Subject Line
Does the ezine put the advertiser’s subject line in the subject of the email or do they just say something like "Solo ad from xyz ezine"?
Your subject line is the most important part of your ad and definitely should be in the subject of the email. No subject line equals no response.
Advertiser Response
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
b>
Repeat (or regular) advertisers in an ezine is a very good sign that the subscribers are responsive. To further test responsiveness, I recommend looking through the ezine’s online archives (if available).
Archives are previous email publications that the publisher has posted to their website for visitors to view. The archive search is not only quick and easy, but archi
Repeat (or regular) advertisers in an ezine is a very good sign that the subscribers are responsive. To further test responsiveness, I recommend looking through the ezine’s online archives (if available).
Archives are previous email publications that the publisher has posted to their website for visitors to view. The archive search is not only quick and easy, but archi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ves can also provide an extra trickle of visitors when your ad gets archived.
Testimonial Page
After passing the above steps, see if your prospective ezine has a testimonial page. If the ezine has gotten this far, chances are it will.
Waiting Period
The best indicator of responsive subscribers is the waiting period to run an ad in the chosen ezine. If the wa
Testimonial Page
After passing the above steps, see if your prospective ezine has a testimonial page. If the ezine has gotten this far, chances are it will.
Waiting Period
The best indicator of responsive subscribers is the waiting period to run an ad in the chosen ezine. If the wa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
iting period is a
month or more, this indicates a very popular ezine with responsive readers. You've uncovered a real gem!
Web Forms
I've found that the better ezines have web forms that get your ad to the publisher’s inbox and usually send auto confirmation of receipt. If there is no web form, try emailing the publisher a question first, like when the next ad run
Web Forms
I've found that the better ezines have web forms that get your ad to the publisher’s inbox and usually send auto confirmation of receipt. If there is no web form, try emailing the publisher a question first, like when the next ad run
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
date is.
No response may indicate a poor choice in the ezine, or your email was filtered or blocked as spam. Wait at least 2 days and try emailing again using a different email account.
If your emails still don't get through, neither will your ad. (Ironically, your payment always go through). Trust me, if they fail to communicate, save your money and time and move on.
No response may indicate a poor choice in the ezine, or your email was filtered or blocked as spam. Wait at least 2 days and try emailing again using a different email account.
If your emails still don't get through, neither will your ad. (Ironically, your payment always go through). Trust me, if they fail to communicate, save your money and time and move on.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Free Classifieds
If the ezine offers free classifieds, this is another good place to run your ad. Since classifieds usually don’t produce responses, any activity from your ad here would further indicate an active readership.
Ad Tracking
Never advertise without using an ad tracker. You can purchase one or better, use one of the many available online for free. Ad
If the ezine offers free classifieds, this is another good place to run your ad. Since classifieds usually don’t produce responses, any activity from your ad here would further indicate an active readership.
Ad Tracking
Never advertise without using an ad tracker. You can purchase one or better, use one of the many available online for free. Ad
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
trackers give you a url that you use in place of your website address.
The new url gives you important information like how many visitors you had, where they came from, and some list the number of sales per visitor.
This tracking information is crucial to the direction of your ad campaign because you’ll learn of the need to change your ad and/or the sales page. More imp
The new url gives you important information like how many visitors you had, where they came from, and some list the number of sales per visitor.
This tracking information is crucial to the direction of your ad campaign because you’ll learn of the need to change your ad and/or the sales page. More imp
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ortantly, you’ll know for certain whether the ezine produced enough visitors for the advertising
price you paid.
Run Your Ad Twice
If your ad produced a great response, wait a week or two and run the ad again in the same ezine. I’ve found you'll probably get as good if not better results the second time around.
I would advise against running the ad a third time in
Run Your Ad Twice
If your ad produced a great response, wait a week or two and run the ad again in the same ezine. I’ve found you'll probably get as good if not better results the second time around.
I would advise against running the ad a third time in
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
a row because most of your prospects will be found in the first two runs.
Rotating Ads
Once your ad has been tested and you have a base of 5-10 solid, performing ezines, start rotating your ad between your ezines.
For optimal results, make sure 2-3 months have passed before running your ad in the same publication. Keep building your base and watch your profits grow
Rotating Ads
Once your ad has been tested and you have a base of 5-10 solid, performing ezines, start rotating your ad between your ezines.
For optimal results, make sure 2-3 months have passed before running your ad in the same publication. Keep building your base and watch your profits grow
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/63614/mainsubjects-Ezine-Advertising-Strategy-Exposed15-Tips-to-Boost-Your-Profits.html">Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/63614/mainsubjects-Ezine-Advertising-Strategy-Exposed15-Tips-to-Boost-Your-Profits.html]Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits[/url]
Related Articles:
Resume Fraud - The Case for Background Checks
Three Reasons To Raise Your Rates Right Now
Get Rich Quick...A New Year's Resolution!
Bookmark it:
|