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Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and gra

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

phics.

One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e, a topic, graphics, as well as content. They can add a little spice to your usual, consistent branded newsletter. The best part is that most

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f the holiday content is free, and it doesn’t have to be in your industry or on your specific newsletter topic.

There are countless holidays t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o choose from, with varying lengths- Mother’s Day, Book Week, American Heart Month.

A common holiday theme is Halloween, which many publishers

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

use as an excuse to add a fun graphic to their ezine. It’s an easy one because Halloween images exist in most clip art collections, many can be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

found online for free as well as for purchase; custom graphics are always an option. Halloween is a fun holiday that brings out the kid in all

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of us, and is universal enough that no one would question its appearance in an ezine on almost any subject.

Stepping out of the box, when it c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mes to use of a holiday theme, American Heart Month provides a good example. This holiday is an obvious choice for a fitness trainer or nutriti

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nist, but can be a great topic for other businesses like an accounting firm.

A few ways in which our sample holiday can provide newsletter con

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ent:

Graphics: a heart association logo*; a heart shape; a heartbeat image
Themes/topics: healthy heart/lifestyle, recognizing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

symptoms of heart problems

Tips: diet, exercise/ lifestyle, checkups, recipes

Public Service: Raise awareness, learn cpr, donate

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

>

A business like our accounting firm can provide a public service announcement and they can customize the information to their expertise by p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oviding answers to the following questions:

If you join a health club, is that a tax-deductible expense? A nutritionist? Is installing a gym o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n site for your employees tax deductible? Did you know improving your health can translate to lower premiums on life insurance?

Questions lik

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

these can also be formatted into tips, which can then be offered to other publishers as content, increasing their exposure and further establi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hing themselves as experts. Can’t find a holiday to suit your business goals? Create one! All you need to do is come up with a theme and a name

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, and declare it! Who knows, maybe one day Hallmark will immortalize it with a line of cards to send out for your holiday. In any event, have f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n and keep those ezines full of celebrations and great content.

Everyone loves an excuse to celebrate so why not be the inviter; the business

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat follows is an added benefit to the good will you inspire.

*Please make sure you have necessary permission before using an image or content

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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