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Main Subject - Trade Shows and Trade Show Exhibits - How To Get The Most Out Of Your Next Tradeshow
Trade shows as a key component of every industry, association, and professional meeting. Their importance cannot be over stated for the attendees, the sponsoring organization, and the exhibitors themselves.
Trade show attendees have access to "what's new" in one place. They can check it
Trade show attendees have access to "what's new" in one place. They can check it
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
out anonymously and with no obligation. If they aren't interested they can just walk away.
The sponsoring organization sells space to the exhibitors, money it uses to reduce the attendee's fees and other costs. The individual attendees save money, the registration is lowered to help ge
The sponsoring organization sells space to the exhibitors, money it uses to reduce the attendee's fees and other costs. The individual attendees save money, the registration is lowered to help ge
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t more people to attend, and the exhibitors have a larger pool of prospects.
When it is done right, the trade show component of an event is a huge benefit to everyone.
This article will help you be a better exhibit hall visitor. There are two-dozen articles on our web site written by e
When it is done right, the trade show component of an event is a huge benefit to everyone.
This article will help you be a better exhibit hall visitor. There are two-dozen articles on our web site written by e
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
perts directed specifically at being a better exhibitor.
As a trade show exhibit hall attendee you should focus on spending as little time as possible disqualifying each exhibitor - making decisions quickly regarding the exhibitor's relevance to you. If not move on, don't give them your
As a trade show exhibit hall attendee you should focus on spending as little time as possible disqualifying each exhibitor - making decisions quickly regarding the exhibitor's relevance to you. If not move on, don't give them your
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
card or let them scan your badge!
Typically the exhibit hall opens on a day packed with main platform presentations and concurrent workshops. It is likely to be the busiest day of the event - so there is little time to cover every exhibitor there.
But visiting every booth is a must. Y
Typically the exhibit hall opens on a day packed with main platform presentations and concurrent workshops. It is likely to be the busiest day of the event - so there is little time to cover every exhibitor there.
But visiting every booth is a must. Y
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
u never know when someone with a tiny last minute table in the back of the hall by the restrooms has the very answer you've been looking for.
First impressions are critical. Beyond the freebies and the clever booth setups, it's those first 45 seconds that make all the difference - for a
First impressions are critical. Beyond the freebies and the clever booth setups, it's those first 45 seconds that make all the difference - for a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ttendees and exhibitors alike.
Start by asking the company's rep "so, what do you do?" or its equivalent. Whether the vendor hired part time booth bimbos or brought their seasoned sales or technical reps will be immediately clear.
If the vendor is there just taking up space in order to
Start by asking the company's rep "so, what do you do?" or its equivalent. Whether the vendor hired part time booth bimbos or brought their seasoned sales or technical reps will be immediately clear.
If the vendor is there just taking up space in order to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
scan the badges of folks who stop by to bag one of the free trinkets - what does that tell you?
If the trade shows exhibitor is serious about building relationships with new prospective customers and connecting with current customers you can be sure the rep will have their 30-second pi
If the trade shows exhibitor is serious about building relationships with new prospective customers and connecting with current customers you can be sure the rep will have their 30-second pi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ch ready.
In thirty seconds a knowledgeable company rep can tell you what they have on offer and what's in it for their target customers. If you like what you hear, bingo, if not move on.
And don't think you are offending the company's rep when you turn and walk away. They don't really
In thirty seconds a knowledgeable company rep can tell you what they have on offer and what's in it for their target customers. If you like what you hear, bingo, if not move on.
And don't think you are offending the company's rep when you turn and walk away. They don't really
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
want to spend their time with you either - if there is nothing mutually beneficial to talk about.
Of course if you already know what they do, you might start with "so, what's new for 2008?" or something to that effect.
Remember, your objective is simple - spend just 45 seconds with 90
Of course if you already know what they do, you might start with "so, what's new for 2008?" or something to that effect.
Remember, your objective is simple - spend just 45 seconds with 90
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
of the exhibitors, so you can invest as much time as you need with those few exhibitors whose products and services can help you.
Ok, now that you've identified the trade show exhibitors you want to invest your time with, what should you do - what questions should you ask them?
Fir
Ok, now that you've identified the trade show exhibitors you want to invest your time with, what should you do - what questions should you ask them?
Fir
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
st, ask the company rep to tell you the number one question people ask that leads them to their company's solution?
They will know this if they are doing keyword related advertising. What keywords (problems) are they buying with their search engines because the people who have that
They will know this if they are doing keyword related advertising. What keywords (problems) are they buying with their search engines because the people who have that
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
problem are ideal prospects for the exhibitor's solutions?
This is a first level inquiry, you are trying now to determine whether or not the words they are advertising for are the words you use when you are searching for information about the problem their product or service solves.
This is a first level inquiry, you are trying now to determine whether or not the words they are advertising for are the words you use when you are searching for information about the problem their product or service solves.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Second, do they speak YOUR language? This is an easy way to determine for yourself whether or not they see you as their ideal type prospect or not. If they use examples that are clearly not relevant to you, there's a message in that. If they talk about installations of their products
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
with outfits like yours, there's a message there too. This is a second level disqualification process, to cut through the pitch.
Finally, who are their competitors? They have them, they know it, you know it and they know you know it. How are they superior to them? This will prov
Finally, who are their competitors? They have them, they know it, you know it and they know you know it. How are they superior to them? This will prov
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
de a knowledgeable company rep an opportunity to expound on their unique selling proposition. How they react to the question will tell you how confident they are in their application in your situation.
I have attended several trade shows during the last few months. Most recently I cover
I have attended several trade shows during the last few months. Most recently I cover
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ed the Search Engine Strategies event and trade show. I spent several hours in the exhibit hall asking the questions above and was pleasantly surprised by the results.
Maybe it was because the vendors were acutely aware of the value of the opportunity to make the best possible impressio
Maybe it was because the vendors were acutely aware of the value of the opportunity to make the best possible impressio
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n on potential new customers.
Perhaps it was because they could feel their competitors breathing down their necks and wanted to make their best pitch to the right people - so they asked the right questions and gave the right answers, no game playing to get sign ups to a marketing list.
Perhaps it was because they could feel their competitors breathing down their necks and wanted to make their best pitch to the right people - so they asked the right questions and gave the right answers, no game playing to get sign ups to a marketing list.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Or it could be that the cost of being there and bringing their best people to answer the tough questions this knowledgeable audience had for them was great enough to make them focus their efforts on the right actions to get the right prospects on their list for follow up.
And by the way
And by the way
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
, in case you didn't ask the above questions of the vendors at the last trade show exhibit hall you were in, you can ask them when the follow up sales calls begin.
There are many more tips for trade show exhibitors and attendees on in various article directories across our two web sites
There are many more tips for trade show exhibitors and attendees on in various article directories across our two web sites
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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