Main Subject - Internet and Businesses Online

With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nothing more than a quick second thought. As E-Zines are increasingly turning into mere tools to generating sales, people are turning more to pre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

written content. Are E- Zines loosing their aire of freshness as an outlet for true discussion?

I personally subscribe to numerous E-Zines just

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to see what others are writing about. Most simply circulate the same articles written by a chosen few without writing any original content themse

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ves. Coming up with clean fresh ideas truly takes work, but don't you owe it to your subscribers?

Times are busy and life is rushing by. People

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

simply do not have the time to sit and read every article, commentary, or advertisement that passes their eyes. As the commercial marketplace bec

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mes increasingly saturated with hype after hype, people are developing a keen sense about worthwhile

I like to think of my weekly E-Zine issue a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s a get together with your closest friends over coffee, wine, a beer, or whatever they wish to entertain. Would you repeat the identical conversa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion week after week?

When just starting out with your E-Zine, your relationship with your subscribers is analogous to a first date. It is the sa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me for authors who publish in other E-Zines or for inclusion of outside ads in your publication. Subscribers just don't know anything about you.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Why not build a relationship with your subscribers? They came to you wanting information. Don't simply give them "cut and paste". Give them you.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Add freshness. Add your insight. Your humor. Your perspective. If you honestly talk to them they will listen. Your friends would. Wouldn't they?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I don't pretend for one minute that building this relationship will be easy, only fruitful. There are a few guidelines that will maximize the str

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ength of our subcriber relationship.

Be honest and let it come across in your writing sent to your subscribers.
Send your online

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ublication on a periodic basis at the same time and on the same day. This is the begining of trust. People want to know when to expect receiving

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

correspondence from you.

Give weekly updates as to what they can expect in the future issues. No surprises builds trust. Moreover if you foc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s on content and write captivating articles your readers will sit in anticipation of the next discussion. Tell them that the list is tentative to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

leave yourself a bit of flexibility.

Refrain from advertisements or sales copy when building your list.

After you take time to put

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ourself into your E-Zine, then decide if you want to let anyone else in. Don't be tempted by the quickness of using someone else's content and pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ofits from paid advertising. Develop first a high content electronic publication. Self satisfaction, praise, and the esteem of others will result

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Coaching is different than consulting, says Dr. Gary S. Goodman, who does both, professionally. Small businesses, especially, should take advantage of coaching because it is practical, hands-on, and cost-effective. A good coach will have five qualities, according to this expert in sales and customer service training, best-selling author, and radio and TV commentator.

As they say, embracing a profession wholeheartedly means doing the best one can in every situation. That is when you made something out of nothing based on what you have. This is also applicable to organizations and entrepreneurial set up, where management and staff are required to coordinate with one another to work out with the best strategic planning.

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