Main Subject - Internet and Businesses Online

There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.

How do we know which ones are good and which ones aren't? Which on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es should we advertise in and what type of advertising is best? How do we know we can trust the publisher?

Answering these questions is not always easy, but there are signs we can look for in an ezine.

Quality Content - Quality ezines

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ill contain lots of useful and helpful content. Links, articles, free downloads, marketing and promotion information, helpful tools, etc. are some examples of good content.

Publisher Interaction - One thing you want to be aware of is how the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

publisher interacts with his/her readers. Do they have a section where they "talk" to the readers? Are you able to get to know the publisher as well as them showing an interest in getting to know you? An ezine can be a labor of love, but if the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

publisher does not even take the time to bond with the readers, it might mean that the publisher just wants to make a fast buck!

Limited Ads - Look out for ezines that are just a long list of ads. This cheapens the ezine and the quality of ad

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ertising. If you are looking for an ezine to advertise in, stick with ezines that contain only about 5 (give or take one or two) ads per issue.

You also want to advertise with a publisher that offers solo ads. Statistically, solo ads are the typ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e of ad that get the most response. Your second choice would be the top sponsor position, which is right at the top of the ezine.

Contact Info - I have already seen ezines where I could not even find the publisher's name, let alone an email a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

dress! If someone does not even want you to know their name or email, I hardly think they are going to be there when you need them or take the time to write a quality ezine.

Sales Letter - Some publishers will mistakenly use their ezine as j

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ust a means of selling their products. They fail to realize that they must build a trusting relationship with their readers rather than just using them to make a quick sale or two. An ezine should be used as a path between publisher and readers, a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

way to build a relationship of trust and respect.

Consistency - Watch for ezines that say published every week and then maybe you get one once or twice a month. If the publisher cannot even deliver an ezine when promised, how can he/she be be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ieved about anything else. Of course, there will be times when we as publishers, for one reason or another cannot get an issue out. A good publisher will either let you know ahead of time or send an explanation as soon as possible. The one you ha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ve to watch out for is the one that will send an ezine whenever they feel like it with no consideration for the subscribers.

These are a few of the things to watch for when trying to decide which ezines to advertise in or to give your loyal

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y as a subscriber.

As you read and look over more ezines, you will see which ones suit your style or your taste, but always keep an eye out for the main points of a good ezine!

I like an ezine with a warm and friendly personality. This, of course

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

would come from the publisher. If the publisher gives the ezine some personality, it makes for much better reading, advertising and enjoyment!

I would just like to recommend a few of my favorite ezines/publishers.

SimpleBiz Ezine - Pu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lisher: Livvie Matthews Livvie is a wonderfully warm and funny lady who takes her business seriously and does a great job. She definitely has the personality for a great ezine! http://www

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

simplebizpublications.com

RIM Digest - Publisher: Jan Tallent-Dandridge I have known Jan for years and although she is very friendly and easy-going, she is a no-nonsense professional. She puts her "RIMMERS" above all else. ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

/www.rimdigest.com" target="_new">http://www.rimdigest.com

Ideas By Post - Publisher: Alannah Moore I may not have known Alannah as long as some other publishers, but I know her ezine is loaded with tons of great information and resources.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Alannah does a great job of putting together a professional ezine. It would be worth your while to take a look. http://www.ideasbypost.com

HomeBizJunction Herald - Publisher: Cathy Bryant

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Cathy has years of experience with ezine publishing and gives her readers what they are looking for, a clean & sharp ezine full of quality content! She is 100% a professional, but makes a great friend as well. elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

om" target="_new">http://www.homebizjunction.com

All of these ezines and publishers are an asset to the Internet marketing world and I strongly recommend them. Of course, I am partial to MOE, but the above ezines are excellent also! ;-

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There is another set of options regarding the style of writing ads. With the understanding that there are basically two kinds of ads:

Let me tell you a story that might encourage you to understand that your paradigm determines what you see, irrespective of what you look at. Two (separate) American shoe manufacturing companies send their top marketing specialists to investigate the market for shoes in Africa. After two weeks both of them reported back to their respective head offices.

If you’ve considered the use of autoresponders it is important to develop quality materials for your visitors. If your material comes across as a work-in-progress you can’t expect the material to provide the marketing bang you’re hoping for.

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