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Main Subject - Email Newsletters: The Header
Managing Subscriber addresses: At the top of your email message you see the
header, where you insert addresses and a subject heading. It all looks simpl
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e
enough, but there are some tricks and tips you should know, and one very
important warning. Let's start with that warning:
In addressing your newsl
In addressing your newsl
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
etter, do not put subscriber names or email addresses in
the TO or the CC (Carbon Copy) field. Addresses in either of these fields are visible
to all
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
recipients. And, if you have one unscrupulous person on your list, that person
could start sending spam to the rest of the list.
Always put subscriber
Always put subscriber
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
addresses in the BCC (Blind Carbon Copy) field, where no one
but you will see their addresses. This is very important in retaining their confidence.
I
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n fact, this might now be the single most important point to remember if you send
an email message to any group.
So, to whom should the newsletter be a
So, to whom should the newsletter be a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ddressed? Probably yourself. You can use
your regular address, or set up a special address for the newsletter only. One other
thought: use the CC fiel
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d as a place to put the name of someone who wants to make
their address known. For example, if you include a special offer by a third party in
the new
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
sletter, you can CC that third party, and as a result provide a backup email
address.
Subject line: Make this line as strong as possible. It's the hook
Subject line: Make this line as strong as possible. It's the hook
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
that encourages the
reader to scroll down the page to your article(s). Try looking through the subject
lines of the newsletters you now receive, and
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ee what works for you.
The simplest approach, and an effective one, is to put the name of your newsletter in the subject line. That works well if reade
The simplest approach, and an effective one, is to put the name of your newsletter in the subject line. That works well if reade
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rs find the content consistently helpful or
interesting. But don't depend on just the name - here are some ideas for other
hooks that may increase rea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
dership.
Make it descriptive, since many email users quickly scan the subject lines and quickly hit the Delete button if it doesn't immediately grab th
Make it descriptive, since many email users quickly scan the subject lines and quickly hit the Delete button if it doesn't immediately grab th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eir attention. If that
descriptive text hints at a solution to a problem shared by your readers, then you've
got a winner.
Here's another subject lin
Here's another subject lin
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e tip that may help you increase readership. Several email
gurus recommend putting the date of the issue in the subject line, and I've tried that
myse
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
lf. In the limited testing I've done, it seemed to increase the number of clicks
on the embedded ads.
This is how a recent subject line for Abbott's Co
This is how a recent subject line for Abbott's Co
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
mmunication Letter looked to my
subscribers:
"April 27-04 Communication Letter - Communication & Company Size"
Explanations: April 27th is, of course,
"April 27-04 Communication Letter - Communication & Company Size"
Explanations: April 27th is, of course,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the date. Communication Letter is an
abbreviation of the name of my newsletter; and Communication & Company Size is
the title of the article that wee
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
k.
Altogether, the whole subject line seems a bit long, but it does cover several bases, so it's what I'll use until I've had time to do extensive test
Altogether, the whole subject line seems a bit long, but it does cover several bases, so it's what I'll use until I've had time to do extensive test
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ing.
In summary: Don't look at the header of your email message as something to be finished and forgotten quickly. It can make or break your newsletter
In summary: Don't look at the header of your email message as something to be finished and forgotten quickly. It can make or break your newsletter
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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