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Main Subject - 5 Sure-Fire Ways To Annoy People With Your Email Newsletter
I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see most often in people's first newsletter.
1. When you're composing your newsletter in your email browser, put everyone's email a
1. When you're composing your newsletter in your email browser, put everyone's email a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ddress in the "To" field so that when someone receives your mailing they can see everyone else's address.
Why You Might Not Want To Do This: With the high prevalence of spam (unwanted email) these days, people are very sensitive about their email addresses gettin
Why You Might Not Want To Do This: With the high prevalence of spam (unwanted email) these days, people are very sensitive about their email addresses gettin
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
g "out there". Also, depending on the topic of your newsletter, your readers may not be comfortable being identified.
What To Do Instead: Put your own email address in the "To" field and use the Bcc. (blind carbon copy) field for everyone else's addresses. A much
What To Do Instead: Put your own email address in the "To" field and use the Bcc. (blind carbon copy) field for everyone else's addresses. A much
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
cleaner look and you're not compromising anyone's privacy.
2. Don't give your reader a way to unsubscribe, or ignore them when they ask that you stop contacting them.
Why You Might Not Want To Do This: With people using more and more time these days to delete u
2. Don't give your reader a way to unsubscribe, or ignore them when they ask that you stop contacting them.
Why You Might Not Want To Do This: With people using more and more time these days to delete u
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nwanted email from their Inbox, their patience is really getting thin when they get email they didn't ask for. And not responding to an unsubscribe request, well, that's just bad customer service. Have you ever heard that people will tell more people about a bad c
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ustomer service experience than they will a good one? Don't have them talking about you!
What To Do Instead: You can use an email distribution service that will automatically place an unsubscribe link at the bottom of every mailing you send out, plus the system w
What To Do Instead: You can use an email distribution service that will automatically place an unsubscribe link at the bottom of every mailing you send out, plus the system w
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ill immediately take the person off your list as soon as they request it. If you're managing your list yourself, then include specific unsubscribe instructions yourself (i.e. to be removed from this mailing list, please send an email to this address – insert your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ddress - with the subject line "Unsubscribe"). And most importantly, promptly honor these requests!
3. When you meet someone new and chat with them about your business (or the weather), or if they contact you about something unrelated to your business, be sure an
3. When you meet someone new and chat with them about your business (or the weather), or if they contact you about something unrelated to your business, be sure an
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d immediately add them to your mailing list (don't get explicit permission or let them know you've done it).
Why You Might Not Want To Do This: People don't like it! Just as I mentioned above, people don't want email they're not expecting or haven't asked for. Th
Why You Might Not Want To Do This: People don't like it! Just as I mentioned above, people don't want email they're not expecting or haven't asked for. Th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
is is especially true if the email is labeled as something that will be sent more than once (like a newsletter).
What To Do Instead: Send your new contact (and your old ones, while you're at it) a complimentary or sample copy of your newsletter and invite them to
What To Do Instead: Send your new contact (and your old ones, while you're at it) a complimentary or sample copy of your newsletter and invite them to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
subscribe if they liked it. Assure them that they haven't been added to your list (you'd NEVER add anyone without their explicit permission).
4. Be sure not to check your links in your newsletter – that way people will be annoyed AND frustrated when they click a
4. Be sure not to check your links in your newsletter – that way people will be annoyed AND frustrated when they click a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nd wind up at an error page.
Why You Might Not Want To Do This: You include links in your newsletter because you either want to share valuable information with your readers that you have scoured the Internet for (so they wouldn't have to), or so that your readers
Why You Might Not Want To Do This: You include links in your newsletter because you either want to share valuable information with your readers that you have scoured the Internet for (so they wouldn't have to), or so that your readers
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
can find out more about your products and services and purchase them and/or recommend them to others. When your links are incomplete, incorrect, or unclickable, it's frustrating to that person who wanted to find out more. It might even send them away forever.
Wh
Wh
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
at To Do Instead: Use full URL addresses (including the "http://" at the beginning), check your links to make sure they're correct and still active (if it's not your own website), and avoid putting a "." period directly after a link (some web browsers can't distin
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
uish between the end of the link and the "." character and so the link won't work). An email distribution service will give you lots more options for using links in your newsletter (HTML, etc.).
5. Dress up your promotion as a newsletter
Why You Might Not Want T
5. Dress up your promotion as a newsletter
Why You Might Not Want T
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o Do This: People will see through your attempts to hide your promotion, and then they'll resent that you tried to sneak it past them. People are getting weary of being sold to, especially when they've let their guard down because they thought they were going to r
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ead an innocent newsletter.
What To Do Instead: You could simply call it a promotion (and let your readers know when they sign-up that they'll hear from you about products and services). Or you could add value to a promotion by writing or providing an informative
What To Do Instead: You could simply call it a promotion (and let your readers know when they sign-up that they'll hear from you about products and services). Or you could add value to a promotion by writing or providing an informative
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
article or collection of tips that will be useful to your target audience. Then include your promotional information as a bonus. It's not to say you can't promote yourself within your newsletter, it's just that people want to feel that you care enough about them
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to offer them something valuable before asking them to buy something!
It's great that you're sending out a newsletter. It's a fantastic way to maintain repeated contact with your customers, prospects and referral sources, increase your visibility and establish yo
It's great that you're sending out a newsletter. It's a fantastic way to maintain repeated contact with your customers, prospects and referral sources, increase your visibility and establish yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ur credibility as an expert in your field. So why risk all that with any of the annoying habits I've listed here?
Maybe you're not annoying ALL of your readers when you do these things. But do you really want to take that chance?
(c) Copyright Linda Dessau, 2005
Maybe you're not annoying ALL of your readers when you do these things. But do you really want to take that chance?
(c) Copyright Linda Dessau, 2005
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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