Main Subject - Internet and Businesses Online

Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and the publication’s production and editorial adjustments in line with current budgets.

Here are five tactics that you can you can use to make your current newsletter more engaging and a must-read for your intended recipients. And while these strategies also work well for printed newsletters,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

we’re going to focus on electronic newsletters because they offer the most opportunity for generating fast feedback from readers. Incorporating even one of these tips will help ensure that your e- newsletter increases in value from the recipient’s point of view.

1. Boost interactivity through

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

surveys

Raising interactivity is a sure, winning bet if your goal is to engage your readers and generate a reason for them to anticipate the next issue. This step is also the most obvious answer to the question “How do I know what my readers want to read about?” It’s one of the great fallacie

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of the publishing business that the editors or publishers feel they always know more about what their readers need to know than the readers themselves. In truth, anything that’s created in a vacuum by a roomful of editors and reporters is probably going to (ahem) suck in terms of achieving th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

goal of delivering engaging stories. Newsletter editors have a responsibility to get out there and see what feature in the last issue got readers talking, what kinds of topics readers look forward to seeing in the publication and how they feel about being able to communicate those desires.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

2. Poll your readers to uncover the best delivery method for their needs.

In a similar vein, efforts that ensure that your newsletter read are often thwarted simply because the readers do not receive the newsletter in a format they feel is appropriate. In terms of e-letters, for example, one r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cipient’s e-mail client (Outlook, Outlook Express, Eudora, Entourage or Mail) may be set to not receive HTML files, while another’s e-mail client may be set to send all HTML-based e-mail to the junk mail folder. The point is, you need to know the methods by which you will have the best chanc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of getting your e-newsletter before the most number of recipient eyes. If that means sending out a text version as well as an HTML version, so be it. But you won’t know the answer to that question until you ask them the question.

3. Have the newsletter available in a variety of formats... an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d ALWAYS in archive form on the Web.

On the slim chance that one of your subscribers was left off the distribution list for the last issue, it’s imperative to have the information available through your website. Beyond driving traffic, these archives serve as a reference point for current c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

stomers or members and also can be used as a selling tool aimed at prospects (“See what type of creative thinking we’ve come up with! Visit our website and check out our latest e-newsletter!”) Additionally, you should consider: downloadable PDFs of the newsletter; a dedicated page for visitor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to view the current e- newsletter; and a way for readers to forward their issue to a friend to take full advantage of viral marketing opportunities.

4. Plan your editorial budget to include a combination of fresh, breaking information as well as a stockpile of evergreens.

The people who put

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

together newsletters of any type are often under the gun when it comes to developing material for the next issue. This can lead to mediocre, under-reported, bland stories being published since the time and attention they required could not be given. One way to alleviate that pressure — and red

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ce production headaches — is to plan editorial budgets well in advance that include ready-to-drop stories that can be appropriate for at least two issues down the road. This type of planning will give writers and editors more time to concentrate on developing the must-read pieces your reader

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

expect. And, of course, those will be the stories that your readers told you they wanted to see from your surveys. Right?

5. Reassess the newsletter’s role within your organization and set a mandate to boost that role.

If your company only sees a newsletter only as a way to promote upcoming e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vents or provide pictures of new products before the new catalog ships, you might want to consider discussing other roles the publication could play in the overall strategy of the organization. A consulting or law firm could use an e-newsletter to provide perspectives on new consumer trends

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r recently passed legislation or court rulings. A retailer might consider an e-newsletter as a loyalty-building tool, providing sneak peeks at upcoming goods or services along with special coupons distributed only for newsletter recipients. And a manufacturing company could pass along ideas th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t boosted efficiencies in a plant in Dubuque to employees in its plant in Tampa through an internal e-newsletter. This raises the value of the publication in the executive ranks as well as among readers, which could become valuable at budget- setting time.

The flexibility that newsletters in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

general — and e-newsletters in particular — offer is undeniable in terms of distributing your company’s or association’s messages to the proper audience. The trick is to carefully manage how well the material in the newsletter matches with the needs of the readers, improve the level of intera

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tivity with the reader, make sure the newsletter is available to the widest appropriate audience and has an important strategic role within the company or association. If these goals can be met, you can be assured that your readers will eagerly anticipate the next issue more so than the last

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Creating a marketing plan for your new small business is crucial for its success. Developing specific advertising plans based on each advertising method is just as important. This article provides an effective 7 Point structure for your marketing plan and a 5 Point guideline for your advertsiing plans.

Leaving negative feedback is normally seen as the last option on eBay. However there are a few points you need to keep in mind before you leave it, otherwise your feedback may be removed.

With bandwidth becoming cheaper and easier to access, many websites are changing the way they present their content to their visitors. For example, both CNN.COM and NYTIME.COM have increased the amount of video and audio streaming content that they provide on their sites. We can only expect that more will come. Is audio streaming, or video streaming right for your web site? It can add value to an online presentation, and coming from the right people, it's an excellent way of conveying customer testimonials.

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