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Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing tools, work and goals.

Assuming that the goal have been set and you are ready for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a hard work, let's talk a little about tools. Not about all tools, but ezine advertising.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

br> Ezine advertising is the most affordable way of net advertising. There are about half mill

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ion of ezines all around and the number is still increasing. If there are plenty of opportuniti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s, doesn't mean it is an easy thing to do. On the contrary, you may choose ezine advertising on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly if you have good writing skills or if you afford to hire somebody to handle with your ads.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

br>
What will be next? Let's se step-by-step

First you must have clear in your m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ind the concept you want to promote. By 'concept' I mean not only the product/service but also t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ings like market needs, target people, strong points, week points, opportunities and so on.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

>If your product is a new one, start first building an image writing some articles and distribut

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing them for free all around.

Write the best ad you can. The headline is essential, it must

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

capture attention like a hook and kill like a poisoned arrow.

Ask a friend/relative to read

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your ad and to say what s/he understand. That way you can eliminate some mistakes.

Choose

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he most appropriate ezines in deeply accordance with your target people and market needs.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hoose a high exposure using Solo and/or Top sponsor ads. Avoid ezines running more that 3-5 ads

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n the same issue.

Start with a small group of ezines. Evaluate results, make improvements,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

test again.When you think your ad is good enough start advertising in a large group of ezines.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

li>Be patient. Sometimes reactions doesn't come very quick. Golden rule: Never th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ink your ad is perfect or people are stupid. Everytime evaluate, make improvements and try again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Managers/Team Leaders need to know how to manage a variety of communication styles. Lean to manage the five most frequent and difficult communications well and you job will be easier.

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.

You might think that blogging is just getting all the contents you want. Partly, you are correct but there is more to blogging so that you will be able to get the profit you wanted. If you are aspiring to make a great deal out of your blog, then...

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