Main Subject - Internet and Businesses Online

The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable. The little guy hiding behind the giant green face is one of us, a person.

Companies that publish newsletters without a name or a voice feel cold

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and untouchable like the wizard. Give a voice to one person and you put a face on the company. Readers respond to a person better than an invisible entity. Think of an email newsletter that provides a wealth of information and over time becomes a victim of its own success. You used to look forward to receiving the newsletter, but it has turned into a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

big commercial.

This has happened to award-winning newsletters. At the time of receiving the award, the newsletter provided powerful stuff, helping it achieve success and earn its large mailing list. Once it reeled in readers, the material changed and not for the better. When working on something for a long time, falling into a rut happens. But there

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is a difference between falling into a rut by turning the newsletter into a news release and providing readers with something of value. Read on as I alert you to the pitfalls of this rut and give you ideas for keeping your readers satisfied.

Prevent Mr. Big Head

One newsletter no longer provides articles and instead points to the publisher's

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

blog, products for sale and webinars starring the publisher. Another still offers an article, but not as much or as valuable as in the past. The newsletter also announces the person's accomplishments, newly landed clients and includes short articles recommending a product -- articles that sound more like affiliate recommendations than reviews.

Anothe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

company keeps distributing news releases about its successes. Most issues leave the reader wondering, "So what? That has nothing to do with me or my needs." Once in a while, it sends an issue with the latest products added to its database, which is the purpose of the mailing list. But it doesn't provide updates on the industry anymore unless it's abo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ut the company.

An egotistical publisher takes advantage of the mailing list by sending out emails with specials, "check out this product," "come see me," "attend my webinar," and "attend so 'n so's webinar” (that has nothing to do with the newsletter topic). The message comes across as if the person is a celebrity. Throw his name around to friends a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d colleagues, and no one will have heard of him.

These newsletters from Mr. Big Head are in danger of losing readers. They miss the old down-to-earth style and person's original voice that came across like a friend or colleague providing advice or information. If the unsubscribe rate doesn't change much, it doesn't mean you're safe. It could simply m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an readers don't want to bother unsubscribing, and instead, they send the unread newsletter to the trash bin whenever it comes in.

For example, in a recent conversation, a colleague and I admitted to each other that we don't unsubscribe to certain newsletters for political reasons. We know the publisher, and it would be noticeable if we dropped the n

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

wsletter. Instead, I've created a filter to send it to the trash bin.

Know that change happens

Change happens, and it's okay to do it, but change depends on the why and whether or not it has readers' best interests in mind. For instance, a popular newsletter drastically redesigned its layout, leaving many to write about their displeasure wit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the change. It doesn't mean never redesigning the look and feel of your newsletter, but rather tread carefully how you go about it. If you include readers in the process, you're a step ahead of many.

The publisher should've alerted readers of the redesign plans and explained the reasons for doing it. To make readers more accepting, the publisher cou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ld ask readers for feedback as to what they want and don't want to see. Some readers might be willing to review preliminary designs and provide feedback. After the change goes in effect, write an introduction talking about the change and invite input.

Don’t be a victim of the success trap

Readers hesitate to write and tell the publisher to "

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

top focusing on yourself so much." It's easier to provide feedback on a newsletter's design or a new column than one related to a person. How many of you have written a note to a person criticizing the person as opposed to an object or thing?

One editor does a fabulous job of sharing her news and successes without adding a drop of ego. She writes lik

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a friend reporting on what's happening in her life including the bad things. I use her as a model for avoiding the "me, me, me" trap.

What about the fact newsletters are supposed to bring value to the publisher and not just the reader? Many successful newsletters accomplish this without becoming a commercial or an ode to the company. Ways to accompl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sh this:

Ensure the advertising to content ratio is in favor of content.

Include a free offer.

Put links to the site where it is appropriate (byline, banner, published line, etc.).

Create "special" offers good for a limited time.

Add related products or services at the end of an article.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it the sending of offers or specials in a separate email. Highlight special offer emails

Sending special offers between issues is A-okay. The approach and the frequency make the difference. Some companies increase them between issues, and soon readers give up looking for the real content. A successful publisher sends a special o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nce after every issue or every other issue. She also identifies such emailings by using a different subject than her regular newsletter. An example:

Subject: eNewsletter Journal: January 2005

Subject: eNewsletter Journal Special for Readers

Not the most exciting or creative subject line, but I'm sure you can think of better. The point is to use som

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

thing that doesn't have the date or issue information. Ensure the newsletter / publisher is recognizable, while giving the offer emails a different identity from the newsletter emails through the subject heading.

Keep your voice

Your personal voice drives your newsletter's success. When reading a favorite newsletter, what voice do you pictur

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

? A corporation? An employee? The company whose newsletters have turned into news releases comes across as an organization rather than a person, like the Wizard of Oz hiding behind a big scary figure. When we meet the guy behind the curtain, it's surprisingly a different personality and more likeable than the great Oz. See if you can’t bring that pers

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nal touch to your newsletters.

Then, the next time you read various newsletters, see which ones draw you in and which ones repel. Answer the question of why they make you feel this way and use that to help you with your newsletter. When you show credibility and readers trust you, they will buy as long as you provide them with value and a unique voice

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Did you know that you might be eligible to gain entry into the field of patent law even without a law degree? The basic requirements are a degree in a technology-related field and the will to pass the Patent Bar Exam.

I’d like to talk a little bit about when companies should consider brining in an outside sales consultant in order to solve problems within their organization. Many companies reject the idea of bringing in outsiders and they have an adversity to employing consultants for any reason. I can understand this. We’ve all been burned by consultants who have “borrowed our watch in order to tell them what time it was.”

Enticing Visitors To Return To Your Site What's the best way to make your visitors return to your site? I will mention at least seven things for you to do.

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Main Subject - When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts

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