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Main Subject - Ezine Publishing: On the Subject of Subject Line Dos and Don'ts
The dos and don'ts of ezine subject lines are easy to use. The problem is they are also easy to forget,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
resulting in getting caught in spam filters, leaving money on the table, and other undesirable consequen
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
es.
Subject Line Don'ts
1. Don't use all capital letters in your subject line. Instant s
Subject Line Don'ts
1. Don't use all capital letters in your subject line. Instant s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
am filter purgatory. I recommend that you don't capitalize even one word.
2. Don't use the word
2. Don't use the word
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ree, unless you doctor it up a bit. My favorite way to do free to get past the spam filters is in honor
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
f my favorite TV show of all time. See if you can guess what it is from this example of f*r*e*e.
3.
3.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Don't use exclamation points! Another instant trip to spam filter purgatory.
4. Don't list t
4. Don't list t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e title of your feature article for that issue of your ezine. Why not? If someone reads the title and de
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ides they already know that or just are not interested, you have lost them before they even open the ema
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
l. Trust me on this, I've tested it and there was significantly more income per issue when I did not add
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
the title of an article to the subject line.
Subject Line Do's
1. Do always keep in mind
Subject Line Do's
1. Do always keep in mind
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
reader.
2. Douse mail merge to personalize the subject line with a person's first name. Just mak
2. Douse mail merge to personalize the subject line with a person's first name. Just mak
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
sure you leave a space between the arrow sign and the next word so they do not bump up against each oth
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r, like at the beginning of this tip. Looks very amateurish when that happens accidently.
3. Do
3. Do
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
eep it short. Make sure your subject line does not get cut off when it shows up in reader's email. Again
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
, another way to look like an amateur if you get this wrong.
4. Do include the month and year. G
4. Do include the month and year. G
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ts you by the spam filters almost every time, as they see the current month and date, and the spam filte
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s think "Oh, OK, this is a newsletter, let's let it through."
Make sure you spell out the month as well
Make sure you spell out the month as well
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Example: September 2005, ParentingYourTeenager.com
Four don'ts and four do's for subject line success
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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