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Main Subject - Ezine Marketing Is About More Than Sending An Email Message
The definition of insanity has been said to be, "doing the same things and expecting different results."
Yeah, I can see that. Especially when it comes to internet marketing. If really
Yeah, I can see that. Especially when it comes to internet marketing. If really
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
doesn't matter if you're and affiliate marketer, service provider, infopublisher... or whatever. It doesn't matter if you sell ice cubes, llama products, homemade candles, or an ebook of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
poems. You need to publish an ezine. Period.
I've been in great coversations with clients about the importance of an ezine and then I've been, like just recently, involved in arguments
I've been in great coversations with clients about the importance of an ezine and then I've been, like just recently, involved in arguments
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
with clients who were dead set against me writing any type of ezine for them. "I don't need one because my market doesn't call for it." Excuse me.
Any market, no matter what it is call
Any market, no matter what it is call
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
for, no... demands, an ezine.
Insane Internet Marketing
Day after day I receive emails from people that insist they get great traffic, but just aren't making any sales. They have grea
Insane Internet Marketing
Day after day I receive emails from people that insist they get great traffic, but just aren't making any sales. They have grea
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
search engine rankings, have decent inbound links, and have several JV partners actively promoting their site.
But, they still don't have a lot of sales. "Do you have an ezine?", I ask
But, they still don't have a lot of sales. "Do you have an ezine?", I ask
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
. "Nope", is the most recurring answer.
Doing the same thing and expecting different results. With the new blog revolution that's in full swing, a lot of people don't see room for a reg
Doing the same thing and expecting different results. With the new blog revolution that's in full swing, a lot of people don't see room for a reg
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ularly published ezine. That's unfortunate.
An ezine can do so much more for an online business than most people realize. And it's about so much more than just sending an email message.
An ezine can do so much more for an online business than most people realize. And it's about so much more than just sending an email message.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Ezines Build Your Business Through Repeats
Ezine publishing is all about getting people to come back to your site without having to spend more on advertising. An ezine is a built in a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
dvertiser.
When people visit your site for the first time, or maybe even for the second time, they might not come back and eventually forget about you. But, with a regularly published e
When people visit your site for the first time, or maybe even for the second time, they might not come back and eventually forget about you. But, with a regularly published e
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ine (weekly is best) you have the opportunity to keep in contact with your web visitors for as long as they will have you.
This brings not only repeat visitors, but also repeat sales. S
This brings not only repeat visitors, but also repeat sales. S
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ales through your own products present and future products and via affiliate links.
You can't get repeat exposure to the same person, without spending more, any other way.
Ezines Build
You can't get repeat exposure to the same person, without spending more, any other way.
Ezines Build
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Relationships That Turn Into Dollars
One of the biggest forms of turning any visitor into a buyer is through relationships. When I'm putting together a new advertising campaign for peo
One of the biggest forms of turning any visitor into a buyer is through relationships. When I'm putting together a new advertising campaign for peo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ple I'm very intentional about the relationship factor. Everything is a relationship builder... and that goes triple for an ezine.
People will buy from people they know. Not necessarily
People will buy from people they know. Not necessarily
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
like, but know.
Relationsips will also keep people subscribing to your ezine longer than those that don't know you. I find this true of the ezines I subscribe to. The ones that make an
Relationsips will also keep people subscribing to your ezine longer than those that don't know you. I find this true of the ezines I subscribe to. The ones that make an
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
effort each week to make it personal instead of sterile I will stay subscribed to.
The Internet is a huge place, but when you start building relationships with people through your ezine
The Internet is a huge place, but when you start building relationships with people through your ezine
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
, it gets smaller. And more profitable.
Ezines Promote Your Expertise.
One of the things that had a tremendous impact on my business was the fact that the information I published in my
Ezines Promote Your Expertise.
One of the things that had a tremendous impact on my business was the fact that the information I published in my
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ezine presented my "expert" status to my subscribers. I started to receive more projects as a result.
Having a way to show people what you're about and what you know, without them actu
Having a way to show people what you're about and what you know, without them actu
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ally buying anything, always results in a sale.
Expecting Different Results
Don't expect different results with your marketing unless you do things differently. That means don't undere
Expecting Different Results
Don't expect different results with your marketing unless you do things differently. That means don't undere
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
stimate the power of ezines. If you do have one, keep on it... build those relationships, show your expertise, and keep the repeat visits to your site. If you don't have one... start one
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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