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Main Subject - Coping With Your Critics
Every week I publish my ezine, I get almost instantaneous feedback. Most of the time it's wonderful comments like "Thank you for all you do, Ali!" and "I really appreciated this article. It gave me tips I could really use on that subjec
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t." Or "Great teleseminar you're offering - it's just what I need to learn right now!" These emails make me all warm and fuzzy inside.
But I want to level with you that publishing isn't all peaches and cream. In fact, here are a
But I want to level with you that publishing isn't all peaches and cream. In fact, here are a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
few excerpts of emails I've gotten over the past few weeks:
"Your promotions have gotten too snake oily for me." (From a woman who complained I was hiding the price of one of my teleseminars on the sales page, when in fact it wa
"Your promotions have gotten too snake oily for me." (From a woman who complained I was hiding the price of one of my teleseminars on the sales page, when in fact it wa
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s listed three times.)
"I'm sad to see you've gone the way of the high falutin' Internet marketers.... At least I can look myself in the mirror every day." (From someone who apparently did not like to see me become so successful
"I'm sad to see you've gone the way of the high falutin' Internet marketers.... At least I can look myself in the mirror every day." (From someone who apparently did not like to see me become so successful
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
)
"I'm sorry you want to leave your poor friends behind." (Responding to my urging my readers to surround themselves with people who are as successful and wealthy as they want to be.)
"Your logo is terrible -- it looks like
"I'm sorry you want to leave your poor friends behind." (Responding to my urging my readers to surround themselves with people who are as successful and wealthy as they want to be.)
"Your logo is terrible -- it looks like
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
wo b00bs and a crown!" (From a disgruntled designer who was upset I recommended some low-cost sources for fast logos.)
And, about a recent teleseminar I gave: "I'd avoid prolonged giggling at things that just aren't funny."
And, about a recent teleseminar I gave: "I'd avoid prolonged giggling at things that just aren't funny."
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
(Here's a tip folks... I laugh at stuff I think is funny!)
And there are more!
For example, I took a recent survey of my list and got an amazing 1800+ responses. But at least 5 people wrote me upset that every question required an ans
And there are more!
For example, I took a recent survey of my list and got an amazing 1800+ responses. But at least 5 people wrote me upset that every question required an ans
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
er in order to get the free report that was the thank-you gift.
Got Critics? You're Not Alone
Now, hear me out: I'm not writing this article just to bitch and moan. I'm writing this to let YOU know that if you get complaints li
Got Critics? You're Not Alone
Now, hear me out: I'm not writing this article just to bitch and moan. I'm writing this to let YOU know that if you get complaints li
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e these, you're surely not alone.
I learned fast and hard that the higher you climb your mountain of success, the easier a target you become for the people down below.
As the saying goes, "You can please some people all of the
I learned fast and hard that the higher you climb your mountain of success, the easier a target you become for the people down below.
As the saying goes, "You can please some people all of the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
time, and you can please all people some of the time, but you can't please all people all of the time!"
Whether you're an ezine publisher, author, speaker, information marketer, coach, or consultant... you WILL be criticized. The more
Whether you're an ezine publisher, author, speaker, information marketer, coach, or consultant... you WILL be criticized. The more
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
opular you get, the bigger your list gets, the more "out there" you are, the more criticism you'll receive.
Don't Take It Personally
Between you and me, some of these emails have brought me to tears. If I'm feeling the effects,
Don't Take It Personally
Between you and me, some of these emails have brought me to tears. If I'm feeling the effects,
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
I hop in my Beetle convertible, and take a long drive up the Pacific Coast Highway. It clears my head and reminds me why I chose to do what I do - because I LOVE sharing, teaching, and inspiring. Being the Ezine Queen earns me a great l
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
iving while I help others at the same time. (And I'm sure that's the same reason you do what you do, too!)
I used to think it was all me, but after talking with several of my colleagues who also publish ezines, they get the same type o
I used to think it was all me, but after talking with several of my colleagues who also publish ezines, they get the same type o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
emails all the time! And of course we remind each other not to "take anything personally".
Honestly, I still have trouble with that one. Maybe I'm the sensitve type, but I always feel an "ouch" when someone takes an obvious jab that i
Honestly, I still have trouble with that one. Maybe I'm the sensitve type, but I always feel an "ouch" when someone takes an obvious jab that i
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
not simply a suggestion or constructive criticism. Then I breathe deeply, and tell myself that the offending person may be having a terrible day, or their pet turtle just died, and it really has nothing to do with me.
Here's What t
Here's What t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o Do
What I HAVE learned is that if any of these critics get nasty with you, don't sink to their level. Remember that as a publisher you're also in the business of customer service. I typically handle it via one of these three meth
What I HAVE learned is that if any of these critics get nasty with you, don't sink to their level. Remember that as a publisher you're also in the business of customer service. I typically handle it via one of these three meth
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ds:
a) respond calmly and acknowledge their point (some people just want to be heard)
b) disregard or delete their message (if their comments are so inappropriate or hurtful that I can't answer back calmly)
c) remove them from my lis
a) respond calmly and acknowledge their point (some people just want to be heard)
b) disregard or delete their message (if their comments are so inappropriate or hurtful that I can't answer back calmly)
c) remove them from my lis
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
(if they are obviously just trying to make me feel bad)
Through these petty annoyances, remember the big picture of why you started your e-zine or your current venture. It was likely to gain credibility and "expert" status while incre
Through these petty annoyances, remember the big picture of why you started your e-zine or your current venture. It was likely to gain credibility and "expert" status while incre
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
asing your marketing reach and revenues. Your professional reputation is always on the line.
You may want to lash back, but in the long run, it ALWAYS pays to take the high road.
Encourage Useful Comments and Feedback!
Don't
You may want to lash back, but in the long run, it ALWAYS pays to take the high road.
Encourage Useful Comments and Feedback!
Don't
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
orget to welcome constructive criticism with open arms! I've gotten many great ideas from my readers' suggestions and comments, and I hope they keep coming in.
Just remember that Queens have feelings too. : )
© 2005 Alexandria K. Brow
Just remember that Queens have feelings too. : )
© 2005 Alexandria K. Brow
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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