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The latest trend in e-publishing is that more and more publishers start using RSS in order to enhance deliverability of their email newsletters or readership of their web sites.

RSS stands for Really Simple Syndication (someone will say Rich Site Summary). In plain words it is technology that enables publish

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers to deliver their content more effectively to their visitors or members of their email newsletters. Today, RSS is still a “buzz” word and not mainstream like blogs in 2002. RSS is introduced with blogs because many blog services automatically offer ability to syndicate content using RSS or Atom.

Here are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

some interesting facts about RSS usage.

- Forrester Research announced in September 2005 that six percent of consumers use RSS feeds once a week or more, compared with 2 percent in 2004.

- Only 9% of Americans have a good idea and 65% are not sure what RSS feed is – according to a research made by Pew Inter

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

net & American Life Project published in July 2005.

- 6 million Americans get news and information fed to them through RSS aggregators – according to Pew Internet & American Life Project research announced in January 2005.

More and more email publishers start implementing RSS in their Internet marketing mix

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

because they are aware of the fact that average deliverability and open rates are not as good as several years ago because of spam problems and email overload. Deliverability is very much affected by your email marketing software. However, even with email marketing software that has high deliverability ratio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you can be quite sure that your deliverability is never 100%.

Many legitimate publishers are faced with problems that their emails can be blocked by ISP filters and this won’t happen using RSS to deliver your content.

You can use RSS not only if you publish your email newsletter. You can use it if you have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a web site, as well. For example, if you have a section with Internet marketing articles you can make a RSS feed so anyone who subscribes to your feed will be automatically notified when you add new articles. This way you will have repeat visits.

There are some debates on email vs. RSS. It can’t be viewed th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at way. Internet marketers have to use all available tools, technologies and channels to deliver their content. So they should use email, web site and RSS to deliver their content and communicate with their target audience.

Process of RSS content delivery is simple. You have to create a RSS feed. RSS is actu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lly a XML file. You can see its structure if you enter it in your browser. Good thing is that you don’t even have to know to make an RSS feed “by hand” because there are several tools that will do that for you.

As with any other software and services you can choose whether you want to use desktop RSS generat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ion software or hosted online RSS generation software.

If you want a desktop feed service good choice is FeedForAll at http://www.feedforall.com (fee-based, one-time fee) while if you prefer hosted web-based services you can check services like http://www.nooked.com (free and fee-based options), http://www.m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

yrsscreator.com and http://www.press-feed.com (free and company subscription).

Also, you can try free services at http://www.2rss.com and WebReference.com:

http://www.webreference.com/cgi-bin/perl/makerss.pl

http://www.webreference.com/cgi-bin/perl/rssedit.pl

As we have mentioned above, RSS is usually sta

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ndard feature of all blog services so you won’t need additional tools for RSS in case you are a blogger. One of the free blog services that have good RSS support is b2 Evolution http://www.b2evolution.net.

If your RSS feed isn’t online you will have to upload to your web server first. If you visit web sites

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat offer option to subscribe to RSS feed you will probably see RSS feed address that looks similar to http://www.yourdomain.com/rss.xml

After that anyone who wants to get your content via RSS will have to copy this address to their RSS/News reader. The most popular RSS readers are http://www.newsgator.com,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

http://www.feeddemon.com, http://www.rssreader.com. http://www.attensa.com.

So this way people who want to get your content won’t have to give you their email addresses. RSS is pull-based technology so that means that visitors need to get the content and you can’t send them. That’s why they can’t get unwante

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d messages, same way when you use double opt-in for email subscriptions with a difference that using email newsletter you *send* your content and using RSS technology your members *retrieve* your content.

When you want to add new content you will upload it on your web site and add a new description to your R

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

SS feed. Usually, publishers include only a brief description in your RSS feed with the appropriate link on their web site. However, you can include complete articles in your RSS feeds. This way you can publish your email newsletter on your web site and place the RSS. This way your subscribers will be automat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cally notified when you publish a new issue.

If you are email marketer it is recommended that you place a RSS button (orange is standard colour for RSS button) below your subscription form so that your visitors be aware that they can get your email newsletter in RSS format, too. Anyway, if you offer RSS, you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r orange button has to be highly visible on your web site, to be “above the fold”. You can also include where you will give a brief explanation about RSS.

RSS technology evolves so that now you can measure how many RSS subscribers you have, you can get a click-thru ratio of each RSS feed you have, popularity

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of each RSS, to personalize your RSS, you can place ads like Google AdSense or Pheedo in your feeds and etc.

When you have your own RSS feeds you should promote them. We can recommend you to make a My Yahoo! and My MSN account and to list your feed URL there. When you place Yahoo! and MSN buttons (with link

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s below) on your web site you can expect to be indexed much faster than usual.

You can also use useful services like Syndic8, Pingomatic, Pingoat, FeedShot to promote your web site and RSS feeds to the most popular blog and RSS search engines. Also, useful site if you publish blogs or RSS feeds is FeedBurner

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/63494/mainsubjects-Are-You-a-Syndicated-Columnist-How-to-Make-Your-Newsletter-Work-Without-You.html">Are You a Syndicated Columnist? How to Make Your Newsletter Work Without You</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/63494/mainsubjects-Are-You-a-Syndicated-Columnist-How-to-Make-Your-Newsletter-Work-Without-You.html]Are You a Syndicated Columnist? How to Make Your Newsletter Work Without You[/url]

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Mere theories can't make you rich or powerful. You need to learn practical ways of life. This article tells you the importance of rich and powerful friends and the method to make such friends.

Ezine publishing is of course the process of creating email relationships via the use of online magazines or ezines – very similar to traditional email marketing – but generally the ezine is themed to something that is relevant to the subscribers. Personally, I prefer to just-

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Main Subject - Are You a Syndicated Columnist? How to Make Your Newsletter Work Without You

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