Main Subject - Internet and Businesses Online

Ezines provide advertisers with highly targeted markets. Ezines are usually narrowed-down to a particular target market. All you need to do is identify ezin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es that cater to your target market and place ads in those ezines.

Benefits of Ezine Advertising

. Ezine Ads are highly targeted.

. Ezine Ads are very co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t effective. An Ezine that goes out to 3000 - 4000 subscribers will charge you only $10-$30 for an ad.

. Ezines use 'opt-in' method of subscription. People

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

who read ezines have subscribed to that particular ezine because they are genuinely interested in its content. Therefore, it is likely that most of them wil

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

read your ad and click-through rate (CTR) will be higher.

. Most ezines are archived online and many people read the archived ezine issues through search

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ngines, browsing etc. So, your ad is read by many more people than just the subscribers.

. Many subscribers forward the ezines to their friends and relativ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s if they find something useful in it. Your ad is likely to be read by more people in such a case.

Types of Ezine Ads

1. Top Sponsor Ads - These ads are g

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nerally placed on the top of the Ezine and has a very good response from the subscribers. It is also priced higher than the other ads. There is usually only

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

one Top Sponsor ad.

2. Other Sponsor Ads - There might be other ads like Middle Sponsor or Bottom Sponsor Ads in the Ezine placed at conspicuous spots with

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n the ezine.

3. Classified Ads - Placed usually at the end of the ezines, they are more affordably priced and lesser read.

4. Solo Ads - An exclusive mail

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng containing only of a single advertisement is sent out to all ezine subscribers. Solo Ads are most expensive as your ad is the only content of that entire

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mailing.

Finding the Right Ezines to Advertise in

. Targeting is most important. Find ezines that cater to your target market.

. Check the number of subs

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ribers/circulation. Place ads in ezines with at least 500+ subscribers.

. Check the methods of payment acceptable to the editor.

. See the publication fre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uency. If you do not want to wait a month before your ad appears, advertise in ezines published weekly.

. How many ads does the ezine publish in one issue?

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Check this beforehand. If there are too many ads, your ad might get lost in the crowd and seen by very few people.

. Last but not the least, see the ad rat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s. Compare rates, number of subscribers and number of ads in an issue of various ezines and choose the best ones to advertise.

Effective Ezine Ad

An effec

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ive and compelling ad is essential for successful ezine advertising. Write or get written a compelling ad with a catchy title and brief, yet rich descriptio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

within the guidelines of that ezine. Read carefully the terms and conditions, guidelines, maximum text length etc. and prepare an ad accordingly.

Experime

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t with different text ads by varying the titles, descriptions etc. Track your ads to see which title/description worked best and place future ads accordingl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.

Hire the services of a copywriter and get your ads written professionally if you are not good at writing ads. A few dollars spent here will be worthwhile

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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