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Main Subject - Red Light, Green Light, 1-2-Zine: Is a Newsletter Right for you?
So you're thinking about starting a newsletter. Some of my clients who want to start a newsletter are looking to improve the sales for their products and services, and others want to keep
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
in touch with clients, prospects and friends while reinforcing their expertise in their specific industry. However, starting a newsletter is not a one time deal or as easy as sending an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
email. There are a few more steps to consider:
Step 1: Design a Newsletter Strategy
Like all marketing efforts, every initiative needs a solid strategy. If you don't have a plan, se
Step 1: Design a Newsletter Strategy
Like all marketing efforts, every initiative needs a solid strategy. If you don't have a plan, se
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ding out a newsletter will be almost impossible.
What are the reasons you are sending out a newsletter?
Know who your target audience is. Most of the readers of my newsletter are b
What are the reasons you are sending out a newsletter?
Know who your target audience is. Most of the readers of my newsletter are b
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
usiness owners so I'm offering information that will be useful to their businesses. If I were sending this newsletter specifically to women who play mah jongg, then this newsletter would
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e a bore.
What do you want your target to feel and do when they read your newsletter? I want The Target Advocate to be a valuable tool that people pass on to others and look forward to e
What do you want your target to feel and do when they read your newsletter? I want The Target Advocate to be a valuable tool that people pass on to others and look forward to e
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ach month.
Determine to whom you are going to send the newsletter. If you don't have time, hire a writer or marketing firm to write each month's newsletter for you and create an editoria
Determine to whom you are going to send the newsletter. If you don't have time, hire a writer or marketing firm to write each month's newsletter for you and create an editoria
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
l calendar so each month's theme is under your control.
If you are looking for a great resource to learn about starting your own newsletter, check out Alexandria Brown The E-zine Queen.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Step 2: Newsletter Distribution & Maintenance
Now that you know the type of newsletter you are going to distribute, you need to look at how readers will receive their newsletter.
T
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
here are many different distribution companies such as Constant Contact, Consult Logic and Cooler Email. Andrew Boardman of MANOVERBOARD helped me choose CampaignMonitor, a relative newco
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
er but a powerful tool. He has also used CoolerEmail for many years and has a number of clients that have had wonderful results. No matter whom you choose, I found these companies all mak
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e it easier than doing it on your own.
What will your newsletter look like? All email-publishing providers have templates. You can use one of their templates or use one that mimics your
What will your newsletter look like? All email-publishing providers have templates. You can use one of their templates or use one that mimics your
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
branding. Although I created a customized template, if you are starting your newsletter for the first time I suggest using one of their templates with your logo or sending out a text vers
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
on.
Now that you have chosen an email-publishing provider, begin to think about what your list server documents will look like. List server documents are your welcome, goodbye and confir
Now that you have chosen an email-publishing provider, begin to think about what your list server documents will look like. List server documents are your welcome, goodbye and confir
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
mation emails. If I learned one thing during this process, it is to be clear and warm.
Determine who you are going to send the newsletter to. While there are many different thoughts on w
Determine who you are going to send the newsletter to. While there are many different thoughts on w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o should receive your newsletter, I recommend being cautious. While opt-in and double opt-in seem to be where the trend is going, I suggest learning about the different sign-up options an
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d determine which is best for you.
Keep your list clean. Be mindful not to post your list on mass email lists or it will be seen as spam and blocked.
Step 3: Back Pocket
After you
Keep your list clean. Be mindful not to post your list on mass email lists or it will be seen as spam and blocked.
Step 3: Back Pocket
After you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
have chosen what the newsletter will be about, keep the following in mind:
Have more than one newsletter written at launch. You never know your schedule and don't want to be stressing ab
Have more than one newsletter written at launch. You never know your schedule and don't want to be stressing ab
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ut your next newsletter.
Be aware of your readers' reactions. What do they like and don't they like?
Be yourself. Let your newsletter be an extension of who you and your company is and
Be aware of your readers' reactions. What do they like and don't they like?
Be yourself. Let your newsletter be an extension of who you and your company is and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
most, of all, enjoy it.
These are just a few of the things I have learned while setting up a newsletter. I hope you find this information helpful as you think about starting a newsletter
These are just a few of the things I have learned while setting up a newsletter. I hope you find this information helpful as you think about starting a newsletter
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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