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Main Subject - What You Need To Know About Ezine Advertising
By far the most effective and cost-effective way of advertising, especially for a new business is ezine advertising. It has 4 distinct advantages…
a.It's easy to reach targeted prospects
b.I
a.It's easy to reach targeted prospects
b.I
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t gives results fast. Typically, you should see results within 72 hours after your ad is published.
c.It's easy to test your ad effectiveness.
d.It's easy to calculate your Return on Investm
c.It's easy to test your ad effectiveness.
d.It's easy to calculate your Return on Investm
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nt (ROI).
Most direct mail companies charge several hundred dollars per thousand mailing, whereas ezine advertising costs anywhere from ten dollars to fifty dollars per thousand. This is defi
Most direct mail companies charge several hundred dollars per thousand mailing, whereas ezine advertising costs anywhere from ten dollars to fifty dollars per thousand. This is defi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nitely much more cost-effective compare to advertising in magazines.
Although it is generally true that response rates to ads is better with higher subscriber count, there are exceptions wher
Although it is generally true that response rates to ads is better with higher subscriber count, there are exceptions wher
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
smaller subscriber lists yield higher returns. Because these subscribers are 100 percent opt-ins. Also these ezines in mention are highly informative and don't have too many ads per publicati
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n. The chances of your ads being read are very high. The click through rates will be good if your ads are relevant to the ezine content.
3 types of Ezine Ads
There are basically 3 types of E
3 types of Ezine Ads
There are basically 3 types of E
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
zine ads namely, Classified ads, Sponsor ads and Solo Ads.
1.Classified ads – This is the cheapest form of ezine advertising. Some publications offer free ads in exchange for your subscriptio
1.Classified ads – This is the cheapest form of ezine advertising. Some publications offer free ads in exchange for your subscriptio
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
. The ads are grouped in the middle or end of the publication.
2.Sponsor Ads – The ads are placed at the top of the publication. They cost more than classified ads but are more effective than
2.Sponsor Ads – The ads are placed at the top of the publication. They cost more than classified ads but are more effective than
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
classified ads.
3.Solo Ads – These are mailed out separately from the main ezine. This is the most effective of the three types of ezine ads but it also commands a premium.
Quick Guide to Ez
3.Solo Ads – These are mailed out separately from the main ezine. This is the most effective of the three types of ezine ads but it also commands a premium.
Quick Guide to Ez
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ine Advertising
1.Before you placed your ads, check out the quality of the prospective publication. Select three good ezines and subscribe to them. From the publications you would know what k
1.Before you placed your ads, check out the quality of the prospective publication. Select three good ezines and subscribe to them. From the publications you would know what k
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd of audience these ezines are targeting, the content, and the number of ads per publication, which are crucial to your advertising campaign.
Pay close attention to the ads that run in each
Pay close attention to the ads that run in each
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ssue. If you see the same ad on a regular basis, chances are the ad is profitable for the advertiser. It is common sense that advertisers will continue to advertise in an ezine only if it is p
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rofitable.
If someone else is already promoting a similar product like yours in a particular ezine, give it a miss. It makes no sense to have two advertisers competing in one ezine. In any ca
If someone else is already promoting a similar product like yours in a particular ezine, give it a miss. It makes no sense to have two advertisers competing in one ezine. In any ca
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e, the publisher may not permit competing products in a single publication.
2.Keep your ads short. Normally, the publisher will allow 5 to 7 lines of text with a maximum of 65 characters per
2.Keep your ads short. Normally, the publisher will allow 5 to 7 lines of text with a maximum of 65 characters per
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ine. Don't sell your product or service in your ads. Generate interest and leads.
3.Write compelling headlines to draw readers.
4.Use your ads to direct prospects to your landing page, which
3.Write compelling headlines to draw readers.
4.Use your ads to direct prospects to your landing page, which
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
may be a sales copy, course sign-up or ezine subscription.
5.Track response to your ads. This is crucial. Or you will have no idea if it is profitable to run the same ad again. In order to t
5.Track response to your ads. This is crucial. Or you will have no idea if it is profitable to run the same ad again. In order to t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
st the effectiveness of your ad, it is advisable that you run the same ad in at least 2 ezines. If you run your ad in only one ezine, and should campaign be a flop, you will not know whether t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e problem lies in your ad or ezine.
Due to recent popularity of ezine publishing, and depending on the publication, the lead-time can take anywhere from a few weeks to months. Factor in the l
Due to recent popularity of ezine publishing, and depending on the publication, the lead-time can take anywhere from a few weeks to months. Factor in the l
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ead-time if you have a time sensitive offer.
Test your ads with low-subscription ezine that don't have a long waiting list. You don't want to wait in line for a few months just to test out yo
Test your ads with low-subscription ezine that don't have a long waiting list. You don't want to wait in line for a few months just to test out yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r ad, and imagine if it turned out to be a bummer. Advertise with low-cost, low subscription count ezines for a start. Until you have a proven winner, keep to low-cost, low-subscription ezines
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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