Main Subject - Internet and Businesses Online

At the end of the day, a successful ezine is one that your readers find useful, relevant, and an interesting read. As soon as you’ve mastered t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

his, you’ll soon find that your ezine will:

Help create a lengthy email list of interested prospects.
Build more solid rel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ationships with your prospects and clients.

Increase your credibility and build your perceived expertise in the marketplace.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

i>Give you a good return on investment: email marketing is the easiest, fastest and lowest-cost way to stay in touch and generate new business

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hrough endorsement and referrals.

So, this in mind, consider the following before launching your ezine:

You mus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t offer value, and usually this will take the form of information related to your area of business that your prospects and clients are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

going to genuinely find helpful. Remember: give, give, give.

In general, don’t use your ezine as a medium for selling or pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oting your services. Quite simply, the moment you start using your ezine as another promotional channel, your readers will lose intere

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

st. The purpose of your ezine, don’t forget, is to keep readers engaged and to demonstrate that you’re experts in your field.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

>Keep an ezine short, or it won’t be read. Many successful ezines aren’t more than 500 words in total. (You can of course place a prom

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nent link in your ezine back to a lengthier article on your website.)

Over time, write and then post on the Internet plenty o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f articles relevant to your area of business, with embedded links back to your company website. This will help build up your ezine sub

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

scription list at no cost.

Add an ezine opt-in (subscription) box to every page of your website to encourage your li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st to grow.

To ensure that your ezine gets delivered, be aware of spam trigger words and avoid them at all costs.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Your writing style should be personal, as if you’re addressing somebody sitting in front of you rather than an entire c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

orporate audience.

Add references or links to other websites and articles on the Internet where appropriate, recomme

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nding that your readers make use of them. Remember: your aim is to be helpful, so sharing your knowledge and resources is key.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

>Make sure that the unsubscribe process is self-evident and accessible.

Deliver your ezine on a regular schedule.
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
trong> Typically every-other-week to once-a-month works best.

Be responsive. If one of your readers writes to you, m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ake a point of replying.
Be prepared for the long-haul. Successful ezines are not usually born overnight.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - How to Make an eZine Work Hard for Your Company - 12 Top Tips!

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