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Main Subject - How to Start Your Own Ezine in 7 Easy Steps
Writing your own ezine remains one of the best ways for coaches, consultants, and other solopreneurs to market their products and services. Think about it: once people have signed up for your newsletter, you have them forever (unless they unsubscribe
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
). That's a huge marketing potential. It's ongoing, and best of all, they've asked for it.
Publishing your own ezine has a number of benefits:
Publishing your own ezine has a number of benefits:
- It showcases your expertise.
- You have a super-low-cost way to mar
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
et your services and products -- to a receptive audience, no less! Your target audience can get to know you. The better they feel they know you, the more likely they are to hire you. It provides a regular reminder of who you are
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
and what you offer so you don't have to rely solely on your web site or other, more expensive forms of marketing. You have an easy mechanism for asking for information from your target audience. You have a source of articles to
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ut on article distribution sites to further market yourself. You can add past articles to your web site, creating a regular flow of information. (And the more often your web site is updated, the more likely it will get picked up by search
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ngines.)
Take 30 seconds here, and jot down three ways an ezine could help you in your business.
Getting Started
Starting your own ezine is easy. With these 7 steps, you'll be up and running an
Take 30 seconds here, and jot down three ways an ezine could help you in your business.
Getting Started
Starting your own ezine is easy. With these 7 steps, you'll be up and running an
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
in no time.
1. Determine your audience
When you write an ezine, it's especially important to write to your target audience. Don't write general articles that could apply to anyone. Write articles that provide practical tips your
1. Determine your audience
When you write an ezine, it's especially important to write to your target audience. Don't write general articles that could apply to anyone. Write articles that provide practical tips your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
target audience can use, if not immediately, then in the near future.
2. List your clients' top 10 needs or problems
Think about problems or needs common to your target audience. Consider areas you coach or consult around. Do you
2. List your clients' top 10 needs or problems
Think about problems or needs common to your target audience. Consider areas you coach or consult around. Do you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
sk specific questions that lead to potential solutions? Do you make suggestions? What are some of the ways your clients have solved these common problems? Your everyday experiences with your clients can provide rich topics for ezines.
3. Lis
3. Lis
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
topics
Think about your clients' top 10 needs or problems and brainstorm as many potential ezine topics as you can think of. Don't worry about writing titles or text -- just jot down keywords or phrases (enough so you'll remember what you
Think about your clients' top 10 needs or problems and brainstorm as many potential ezine topics as you can think of. Don't worry about writing titles or text -- just jot down keywords or phrases (enough so you'll remember what you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eant later). And remember, ezines are typically short -- only 300-800 words -- so your topics don't have be huge.
4. Set your ezine and writing schedule
Now that you have your list of potential ezine topics, determine your ezine di
4. Set your ezine and writing schedule
Now that you have your list of potential ezine topics, determine your ezine di
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tribution schedule. Most ezine writers publish each day, once a week, once every other week, or once a month. Any less frequent than once a month and your subscribers may forget they've subscribed. Consider what schedule would work best for you and f
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r your subscribers.
Also think about how you write best. Do you write better (and faster) if you write for 30 minutes three days a week? Then make an appointment with yourself for those times. Do you prefer to get on a roll and do it all at once? In
Also think about how you write best. Do you write better (and faster) if you write for 30 minutes three days a week? Then make an appointment with yourself for those times. Do you prefer to get on a roll and do it all at once? In
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
that case, plan all your ezine writing for one day each month. If you don't know your best writing schedule, try a few different ones to see what works best for you.
No matter what your schedule, try to stay at least three ezines ahead of your distr
No matter what your schedule, try to stay at least three ezines ahead of your distr
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ibution schedule to ensure that last-minute emergencies don't prevent your ezine from being published.
5. Write ezines
Now, it's time to write. Take out your list of potential topics and pick the one that you can write fastest an
5. Write ezines
Now, it's time to write. Take out your list of potential topics and pick the one that you can write fastest an
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
most easily right now. Write that ezine and set it aside. If you have trouble getting started with writing, give yourself 30 minutes and write as much as you can in that time. Do not edit! Once you've written the first ezine, go back to your list an
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pick the next topic. Write that ezine. Keep going until you have at least 10 ezines written. (You don't have to do them all in one day.)
Remember, ezines only need to be about 300 words long. (For comparison, this article is just over 800 words lon
Remember, ezines only need to be about 300 words long. (For comparison, this article is just over 800 words lon
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
.)
6. Edit ezines
Let your ezines sit for at least a day before you go back and start editing. You'll see them with fresh eyes. Send them to your personal writing workshop. Make any necessary changes, but don't worry about perfec
6. Edit ezines
Let your ezines sit for at least a day before you go back and start editing. You'll see them with fresh eyes. Send them to your personal writing workshop. Make any necessary changes, but don't worry about perfec
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ing them! If writers tried to write perfectly, nothing would ever get published.
7. Publish!
Put five of your ten ezines right on your web site - people often like to see what they're subscribing to before they commit, and these
7. Publish!
Put five of your ten ezines right on your web site - people often like to see what they're subscribing to before they commit, and these
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ive articles will give them a good taste for what you offer. The other five are your first ezines. Yay! Congratulate yourself.
Now that you have your ezines written, it's time to get them loaded into a distribution program and send them to your list
Now that you have your ezines written, it's time to get them loaded into a distribution program and send them to your list
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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