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Main Subject - Ezine and Newsletter Publishing Comes Full Circle
Not many years ago, email newsletters, or ezines, were hot on the Internet - a paradigm shift if you will, in terms of small business publishing and business-to-c
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
lient communication.
It was a heady time to say the least!
With the advent of the worldwide web, a self published email delivered newsletter allowed any small b
It was a heady time to say the least!
With the advent of the worldwide web, a self published email delivered newsletter allowed any small b
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
siness operator to convey their thoughts, ideas, and experiences to a global readership with the simple click of a button.
At the same time, ezine readership was
At the same time, ezine readership was
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
in an upward spiral with no stopping place in sight. The result was a full blown self publishing frenzy.
Those were good old days, when a small sign up box place
Those were good old days, when a small sign up box place
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
in the corner of any webpage would bring a steady flow of new ezine subscribers, day after day after day.
Unfortunately, it could not and did not last. So what
Unfortunately, it could not and did not last. So what
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
appened?
In short, venue saturation and a gross decline in quality.
It seemed that every website and small business owner was feverishly engaged in publishing a
In short, venue saturation and a gross decline in quality.
It seemed that every website and small business owner was feverishly engaged in publishing a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ezine of some sort. And as human nature always dictates, that was being done with greatly varied motives, and even more varied degrees of ethic and commitment.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n time, that ball had to stop rolling. The natural law of cause and effect had to take over. As new Internet users became the ezine reading public, they became mo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e experienced. They also became more savvy and more demanding.
They had asked for information and they received ads. They had asked for guidance and they receive
They had asked for information and they received ads. They had asked for guidance and they receive
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
hype. Expecting readability and professionalism, they received countless pages of poorly formatted gibberish.
They un-subscribed in droves, and were reluctant t
They un-subscribed in droves, and were reluctant t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
risk their privacy for nothing in return. No one can blame them.
When the inevitable shake out came, the bottom-feeders went on to other tricks and schemes, and
When the inevitable shake out came, the bottom-feeders went on to other tricks and schemes, and
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
it was a good thing overall.
So during the recent past, the traditional ezine and/or newsletter has been comparatively a rare bird. Fewer of today's email market
So during the recent past, the traditional ezine and/or newsletter has been comparatively a rare bird. Fewer of today's email market
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rs and Internet business owners, even those with good ethics and professional acumen, are inclined to publish more than an endless sequence of thinly disguised sa
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
es pitches.
And that leaves the doors of opportunity wide open for those who are willing to pick up the pieces and publish a high quality ezine or newsletter on
And that leaves the doors of opportunity wide open for those who are willing to pick up the pieces and publish a high quality ezine or newsletter on
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
scheduled basis.
It's an old idea that is beginning to come full circle. But it also behooves any aspiring business owner turned self publisher to address their
It's an old idea that is beginning to come full circle. But it also behooves any aspiring business owner turned self publisher to address their
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
own motives.
The first motive for publishing an ezine is to serve the reader's interests. The second motive is to gain ongoing name recognition for the product o
The first motive for publishing an ezine is to serve the reader's interests. The second motive is to gain ongoing name recognition for the product o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
the business at large.
Now, ezines and newsletters are not necessarily effective as direct sales devices. Instead they should be regarded as marketing tools tha
Now, ezines and newsletters are not necessarily effective as direct sales devices. Instead they should be regarded as marketing tools tha
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
, when properly used, can and will compliment the effect of any other marketing technique.
It also follows that subscribers cannot be expected to come rushing in
It also follows that subscribers cannot be expected to come rushing in
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
or to remain, unless the publisher is committed to providing those readers with worthwhile content and professional delivery. After all, the reader's time is val
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
able too.
However, when motives are correct and priorities are maintained, any subscriber list will in large part remain quite interested, and perhaps even loyal
However, when motives are correct and priorities are maintained, any subscriber list will in large part remain quite interested, and perhaps even loyal
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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