Main Subject - Internet and Businesses Online

In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: “Should I publish a newslet

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ter?” As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot common errors immediately.
<

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

br> We have found ezines that work well for attracting new clients usually have these eight key ingredients:

1. A great name that defines the topic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

> 2. A defined audience and clear purpose
3. A compelling headline or subject line
4. Valuable information readers can use
5. A call to action

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

> 6. A customized template or plain text formatting
7. A bonus incentive for subscribing
8. CAN-SPAM Compliance and a privacy statement

You

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will notice that the first five ingredients refer to the actual content of the ezine; the last three elements refer to how it is delivered. Each element contribu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tes to the overall effectiveness of a newsletter for growing your business.

First, are newsletters really necessary for a strong online marketing syst

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

em?

Should You Publish an Ezine?

If you want to leverage the Internet and expand your reach to a global audience of prospects interes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ted in your products and service, you need to regularly write and publish a newsletter. Deliver it via email and post it on your website or blog.

Most

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

marketing experts agree that a prospect must hear from you multiple times (at least 7 to 10) before he or she develops a sense of comfort and trust to buy from or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hire you. Online this is probably longer since you have to convince a prospect with your written word. Email, because it is so inexpensive and easy to deliver, i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s an obvious choice for stay-in-touch relationship marketing.

A newsletter, when well written with useful information will strengthen your credibility

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and build relationships with readers. However, email is not without frustrations and problems.

It has become more difficult to obtain opt-in confirmati

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ons for subscriptions because people are cautious of spam and inbox overload. Email deliverability can be problematic, with over-zealous spam filters stopping leg

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

itimate ezines. We are all experiencing information overload not to mention marketing-fatigue.

So, if you publish an ezine, do it right and do it smart

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. Only in rare cases should you not include an ezine as part of your online marketing: if you can’t write; you don’t want to expand your business and grow a list

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of qualified leads; you have a strong referral source in place and do not need new prospects; and you have enough business already.

Having a blog is n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ot a reason to stop publishing an ezine. The two have different styles, and are delivered to readers in different ways. We recommend doing both and linking and re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ferring to both.

Having an ezine that your website and blog visitors can subscribe to is an important way to build a list of qualified leads. When peop

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

le are interested in learning more about your business, you have an opportunity to inform, educate and inspire them. They are on their way to becoming clients.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/63185/mainsubjects-Recipe-for-an-Ezine-8-Key-Ingredients-that-Get-Results--Should-You-Publish-an-Ezine.html">Recipe for an Ezine: 8 Key Ingredients that Get Results - Should You Publish an Ezine?</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/63185/mainsubjects-Recipe-for-an-Ezine-8-Key-Ingredients-that-Get-Results--Should-You-Publish-an-Ezine.html]Recipe for an Ezine: 8 Key Ingredients that Get Results - Should You Publish an Ezine?[/url]

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