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Choosing a name for your newsletter or ezine can be a perplexing decision. Visitors can

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

make a decision on whether or now to subscribe to a newsletter on the name alone! Accord

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ingly, it is essential to have a powerful and attention-getting name so your newsletter

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s not missed or overlooked.

Firstly, identify the keywords? How would you sum up the pu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rpose and content of your newsletter in a sentence?

For example, a golf club might have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

its mission statement, “Informing members of the club’s activities and encouraging them

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to be active participants”.

The club’s newsletter could be called “The Golfers’ Caddy”.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

A clever trick is to keep your target audience in mind as you choose an appropriate na

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e. Notice in the above example, the newsletter name focuses on the players not the club

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Referring to the readers themselves is more likely to attract the readers’ attention.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Have a name that is:

• Meaningful, clearly conveying the primary purpose of the newslet

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ter,
• Easy to remember,
• Descriptive, encapsulating the essence of those who

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

will be reading the newsletter, and
• Strong, sending the message that its content

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is worthwhile.

What about incorporating the target audience and frequency of distributi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on in the name as did Women’s Weekly. Interestingly that particular name became so well-

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nown it did not change when issues were distributed monthly!

Generally speaking the sho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rter the name, the better.

Include the full name of your business or club in the master

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

head of the newsletter. This will assist new readers to identify the publication. Posit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on the club or business name under the newsletter name as a subtitle.

With a powerful a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd punchy ezine name, your newsletter will travel places that you never dreamed possible

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most people who look for golf employment are under the impression that the only golf course jobs available are maintenance, locker room attendant, mechanics, food/beverage or marketing. However, there is one particular golf job that is unknown by many.

Textile wastes are the materials which are either used textiles or excess materials which may not be directly usable for creating the main textile product. These wastes could be anything from basic yarns to used apparels. Textile wastes are in equal demand across developed as well as developing countries. Modified goods made from these wastes are sold in countries such as India, Pakistan, and Srilanka. Textile wastes are made to undergo a process known as recycling.

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