Main Subject - Internet and Businesses Online

I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all.

Ye

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s, I have to admit it -- I Am An Info Junkie. It has become an addiction. I subscribe to dozens of ezines and my browser's bookmark list is huge.

Today,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I fired thirteen ezine publishers.

It was hard. I didn't want to let go of those threads to information sources, but they all made the same mistake.

Ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ybe you were one of the thirteen.

Maybe it wasn't just a mistake. It is more like a cardinal sin on just plain ignorance.

Your ezine/newsletter didn’t c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ontain any news.

There was not a sentence of content in it. You and the other twelve publishers have not provided a lick of content for weeks or even mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nths. I have been hoping that “maybe the next issue will be the one…”

That next issue that contained the content I was hungry for never came. Yes, your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ezine was always there right on time. Yes, I even received your bonus editions.

You flooded my RSS reader and my email box with ads.

I realize that we a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re all in the business of trying to make a buck or two and I can accept a couple of ads if I get my info fix. Ads support your ability to provide conten

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t and we info junkies of the world can tolerate that.

Your cardinal sin was to send ads to me without content.

That, my friend, is spam. That is why I cl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

icked on the “unsubscribe me” link and fired you.

Anyone who has been in the Internet Marketing business for more than five minutes has memorized this m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

antra:

THE MONEY IS IN THE LIST

(I could go off on a tangent about ebook authors who hired copywriters to provide wonderful sales copy for horrible ebo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oks that I have bought, but that is a rant for a different day.)

Back to this rant.

If you want the privilege of feeding ads to my RSS reader or droppi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng them in my email box, please have the decency to feed my addiction – I get real cranky if you make me go into withdrawal.

Wrap your ad in some decent

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

content!

Consider this – if you have no list, you’ll have no money.

Do you wonder why your ezine has such a low response?

Is it even being read?

Here’

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s another info junkie confession –

A lot of us are lazy! (I know … that is an earth- shattering fact you never thought of … LOL)

It is much easier to cl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ick on “delete” than it is to search the fine print for the unsubscribe instructions. Lots of us have those cool email clients like Thunderbird that let

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

us click a “Junk” icon and never be bothered by your spammy ads again.

It is sad.

A world full of info junkies that like to buy good stuff from the ‘n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et and a world full of Internet marketers that want to sell stuff – it looks like a match made in heaven.

You blew it. You and twelve of your colleagues.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

You lost your focus. You forgot that the info junkies of the world provide your Internet income. We are your customers. Without us, where would you be?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Just give us our fix. Put some content in your ezines and we’ll stay on your list buying more than we can rationally afford forever.

@2005, John Gilge

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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