Main Subject - Internet and Businesses Online

With the ongoing vagaries of the search engine ranking game savvy marketers are starting to adopt a more aggressive stance to e-Marketing than ever before

As most traditional mar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

keting efforts focus on acquiring new customers one of the most overlooked elements for strong online success is communication with new, existing and future customers

And here’s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

why? - With response rates up to 5 times that of direct marketing, e-Marketing has fast become an integral part of most successful companies marketing strategies

Companies such a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s IBM, Dell, Apple & Sony all use e-Marketing largely attracted by the fact that they can tap into a global marketplace with a few simple clicks of their respective mice

But wher

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

do you start and how do you know what works and what doesn't and what will suit your particular business?

Perhaps it helps at the outset to get a clear understanding of what e-M

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

arketing does mean?

e-Marketing or email marketing is simply an easy vehicle to communicate interactively with your customers and opt-in subscriber database via email

Most succe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ssful companies that I help and advise use emails to inform and reward their readership through regular news bulletins and special offers newsletters

You’ve probably heard this a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

thousand times before that ‘the money is in the list’

The simple truth is that by nurturing your relationships with your existing customer base and opt-in subscriber lists, you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ill most definitely see both your profits and customer loyalty increase tenfold

Recent studies featured below have highlighted some of the clear disparities between the response

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rates of the following marketing disciplines:

0.5% - 1% Banner ads

1% - 2% Direct Mail

10% - 15% Opt-in Email

Given the above figures, it does make perfect business sense to a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

dopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty

And because it is one of the cheapest forms of marke

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ting online it does pack a pretty powerful argument for serious consideration

So, what are the most important ingredients to run a successful e-marketing campaign?

Firstly, and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;

Bef

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ore embarking on any campaign the first thing to do however, is to draw up a quick checklist that will serve to focus on what you want to achieve from each campaign and why?

Belo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

w are some of the questions that you should be asking:

1. Is there something about you or your company that will benefit your customers to know about?

2. Do you have any special

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

offer products to reward customer loyalty and boost sales?

3. What are you not offering your existing customer base that you could possibly be offering them?

4. What would happ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n if you doubled your contact/communication with them?

We’re all too aware that the over abundance of spam email has somewhat jaded the online community, so you must ensure that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your email offers and newsletters are carefully targeted to suit your existing customer base

And above all keep it relatively short as most people receiving your email communicat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ion have limited time to deliberate over the content and consider the products they may want to purchase

The key is to make sure your messages are clear, concise, and serve as a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

convenience factor for your target audience

Get this right and the rewards for you can be quite simply staggering with unprecedented sales, repeat orders and happy loyal customer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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