Main Subject - Internet and Businesses Online

I have a problem. Perhaps you do too.

Ever since the major virus attacks of recent months, I've had difficulty getting Getting Attention through to readers' email boxes. Overeager spam (unsolicited bulk email) filters are now drop kicking legitimate email that in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cludes elements that the filter thinks signal spam.

My e-news service provider reports more bounces (readers' email addresses returned to me after five delivery attempts) than ever before. Even worse, subscribers have complained that they aren't receiving my e-ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sletter and wonder if I'm still publishing. Now that's a problem.

You use your e-news and email campaigns to spearhead fundraising campaigns or drive recipients to register for an upcoming program, and you count on reaching those readers. But beware. Filters are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aving an adverse impact on your organization's e-newsletter and email campaign distribution, whether you know it or not. Since your use of e-news and email plays a key role in your fundraising, advocacy and other campaigns, getting email delivery right is critical

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

HOW MUCH GOOD EMAIL IS FILTERED AND WHY?

Recent research by EmailSherpa concludes that at least 4% of opt-in permission email (to readers who have consented to receive that e-newsletter) is filtered, even if it's in relatively trouble-free text

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

format. Assurance Systems reports that 17% of all opt-in email is not delivered -- that's one out of six emails. My own experience is that 13% of Getting Attention readers were bounced in the last year.

Moreover, Assurance Systems claims that up to 75% of emailer

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

identified as spammers are incorrectly targeted as such. Every spam filter company, as well as AOL, acknowledges that some of the email they block as junk is actually legitimate email that's been stopped by mistake.

Particularly challenging is the fact that a fi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ter can be put into place in any or all of three places in your e-newsletter's or email campaign's path to readers' in-boxes -- by the ISP (Internet Service Provider), the reader's organization or company, or the reader himself. In many cases, the reader is unawar

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of the filter. If you don't take the steps below, filters may block your organization's emails from reaching a huge portion of your list.

Despite these challenges, e-newsletters and email campaigns remain essential tools for nonprofit communicators. These tools

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nable you to reach your audiences (or selected segments) in a timely and cost-effective way. You can also track results to some degree. Although filtering is a hurdle at the moment, I am hopeful that this problem will subside. In the interim, take the steps outlin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d below to increase your delivery success rate.

11 TIPS TO AVOID EMAIL FILTERS

DO:

1. Choose the most highly-recommended email service provider that your organization can afford. More on the benefits of outsourcing and what to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

look for in a service provider in a follow-up issue.

2. Make sure that you send your e-newsletter to readers who have "opted-in" (given you permission to do so). If you want to alert current donors, volunteers or other audiences to your e-newsletter, you can send

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an email invitation -- that may include a sample issue of your e-newsletter -- to register for your e-newsletter. But do not continue to distribute your e-news to those who choose not to opt-in.

Send a confirmation email to confirm permission and serve as a "doub

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e opt-in."

3. Include an easy means for recipients to remove themselves from your email list.

4. Run your e-news or email campaign through a free spam filter. I like Content Checker at: http://www.lyris.com/contentchecker/.

5. Launch a dry run before sending yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r e-news to your entire list. Establish accounts at major ISPs (Yahoo, Hotmail, AOL) and send test e-news to each. Ensure that the e-newsletter or email arrives in a timely manner with formatting intact.

6. Tell readers on the sign-up page and in the welcome emai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you send to new readers from what "from" line and domain your emails will be sent. Ask them to add this data to their safe folder, address book or whitelist of approved email senders.

7. If you hear from readers who are not receiving your e-newsletter, ask them

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o look in their junk or bulk mail folders. If they find your e-newsletter there, ask them to set up a special filter to send your e-newsletter directly to their in-box.

But watch out for these:

8. Don't use the 20 trigger words or phrases earmarked by filters as

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

being typical of spam. Obviously I can't inventory those trigger words here but you'll find the list at: http://www.businessknowhow.com/internet/spamwords.htm.

9. Don't send attac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ments. Attachments often carry viruses. In defense, they are frequently filtered out proactively. Even if an attachment gets through to your readers, it is a burden to expect them to run it through a virus protection program.

10. Don't send your HTML e-news witho

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t a text option. If your HTML e-news doesn't automatically switch to text format for those readers who can't receive HTML, it will get filtered out.

11. Don't use BCC distribution to more than 10 names. If you do so, it's likely that you'll be tagged as a spammer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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Finding fault is a popular game in most workplaces. Although well-intentioned, the blame game does not resolve problems, it ultimately produces more problems.

Recreational mating in the work place has been going on since organized business began. This term, Corporate Recreational Mating as used in this chapter does not pertain to simple “office dating” that goes on between two single adults that happen to work at the same place of business. What we are going to discuss in this article is the type of recreational mating that has an impact on the performance of the business itself.

You may have started your business by yourself or with the help of one or two friends or family members. Sooner or later, most businesses outgrow their start-up staff and must hire new employees. Prior to hiring new employees, you should be prepared with the proper paperwork.

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