Main Subject - Internet and Businesses Online

Have you seen this text often in websites these days?

'I ABSOLUTELY HATE SPAM and I will NEVER rent or sell your personal information to anyone anytime. Period'

Why do marketers use this text block at the end of opt-in form? Simp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

le. They are afraid that their subscribers might be come forgetful and might accuse them of spamming, even though they are legitimate email marketers.

How does it affect you?

Spam is one of the most irritating words these days, es

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ecially for email marketers. It not only affects those who are at the receiving end but also those who SEND emails. To combat irritating junk spam filters of different Internet Service Providers (ISP) are outdoing each other in evol

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing out new ways to filter junk email. While this is good in weeding out real junk, even the legitimate email marketers are affected by it, because spam filters sometimes filter out legitimate emails as spam. So what happens is that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

if you have a large list and a lot of your emails are filtered out chances are that only 1% of your subscribers are reading your message.

The great 'spam' triggers!

While there are many words that will trigger spam filters(e.g., s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

xual phrases, money making opportunity),here are the most common "trigger" words that you may be using in your ezine:

*e-zine
*amazing
*cancel at any time
*check or money order
*click here
*congratulations<

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r> *dear friend
*e-mail marketing
*for only ($)
*for free
*great offer
*guarantee
*increase sales
*order now
*promise you
*risk free
*special promotion
*this is not spam
*

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to be removed
*unsubscribe
*winner

How to BEAT 'em

There are two ways to beat the spam filters. One is the hardest way to avoid all these "trigger" words, which I know is quite impossible.For example, when you are recomm

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nding a product to your prospects you might be tempted to use a "trigger" word like 'great offer" or "amazing" product, both of which can trigger spam filters.

I tell you of an easier way to avoid spam filters. Your second choice i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat you're saying. For example, in my e-zine, I use "fr*ee" for free.

Some spam filters might penalize you for doing this in order to decrease your spam points, I can tell you that the points this tactic costs you penalize you much

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

less than using the words and phrases themselves.

It's always a good idea to test out your e-zine before you send it out. The good news is that you can do it for free. Before I send out any article or e-zine to my prospects, I make

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sure I use Lyris's free Content Checker at http://www.lyris.com/resources/contentchecker/ to check if my e-zine will get filtered out or not. The content c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ecker works based on the criteria on which Spam Assassin filters out email messages. It tells that your message scores a certain number of points. If the number of points is low, then it's good. If it's too high, it's time for some

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

revision, because a high Spam Assassin point of 5 or more means that your message is doomed to be filtered out even before it reaches your subscribers.

The report will tell you exactly which words are costing you points.

Usually y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u should only be concerned if your score is over 5 points.If so, you can either delete those words or disguise them, as I mentioned above. Now suppose that you have checked out your message through the content checker but have found

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that your message has a lot of "trigger" words. Use a free tool that I recommend. All you need is just enter your article and not only does the tool format your article but also insert "special characters" within the 'spam trigger w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rds" so that your e-zine doesn't get filtered.

I test and check each and every issue of my e-zine with this free content checker and formatter tool before I send out my e-zines. No wonder subscribers get to read most of my articles

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and promos that I send out. That's why I'm a happy publisher.

Sidenote: Regardless of whatever tools you use, it's still pretty important to request your subscribers to whitelist your email address or domain name. If your subscribe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s care about your emails, they should have no problem doing this small thing. It will ensure that even if sometimes you feel compelled to use those "trigger words" in your e-zine, your e-zine will still reach your subscriber's inbox

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Putting a local face on RFID. A report on RFID deployment in the Rochester, NY area.

Terrorists may be infiltrating American businesses. Be they homegrown militants or foreign infiltrators, the best defense is a background check along with the OFAC or Global Terrorist Report.

If you do not focus on your product or service, you may find that you end up doing too much. Learning to stay on track and saying no will lead to more profits. This article discusses why saying NO is a good thing.

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