Main Subject - Internet and Businesses Online

Almost any recognized Internet Marketing guru making you an offer today will mention somewhere in his sales pitch that a mailing list is really important.

I believe mention best describes the amount of attention the g

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

uru is giving to mailing lists at that moment because his primary objective is to convince you that the absolute most important thing in your Internet Marketing business development is to buy whatever it is he is selli

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng.

Nothing could be more important than what he is offering. I know this as I read through his copy because he is telling me, over and over and over, how effective his sales item is, how easy it is to use, how it doe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not matter that I have no experience in business or marketing or anything else, that his secrets are being revealed for the first time, that he cares about me and he wants to help me, that his offer is discounted, but

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I must act this instant or his price may go up, or his offer may be taken away.

I am sure they place this much importance on their offers because this is clearly a life and death matter, especially to them. You canno

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, mind you, overestimate the ego and self-importance of a genuine, Internet-certified guru. Well, you can, but is not considered good form.

Without actually saying so, his underlying message is "success is automa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tic," but only with his system, his materials, his training, and his mentorship. The message is Internet Marketing is not complicated at all, and I do not know why anyone would make it so.

After all, in almost ev

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ery such offer as this, there is no prospecting, no calling, no selling, no contact with people, no quotas, no huge investments (a few are even touted as free), and no need to create a website (their business-in-a-box

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eads you to believe that it does it all for you by providing you with a complete website, ready to make money while you watch the money roll in).

Many times the ads that lead you to these sales pages with offers have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bright, happy colors, music, streaming headlines, dancing dollar bills, audio messages by guru hired help, gorgeous homes, fancy yachts, and even expensive sports cars zooming away (apparently success is a fast ride).

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I have not noticed any sites like this that say you also need no brains, no critical thinking skills, no personality, and no people skills, but perhaps that is in the future of the industry as it develops alongside tec

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hnology.

So what about these mailing lists? Well, competition is stiff in acquiring names. There is currently such a plethora of high-tech, clever approaches to getting names on the Internet that apparently some Inter

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

net Marketers with less resources have been reduced to settling for a more moderate approach.

Witness this e-mail I received yesterday: "Finally (huge letters) A Work at home Opportunity That Anyone Can Do! (Did

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mention how easy this Internet Marketing thing is, even idiots need not apply, they are welcomed on the Net)"

The ad continues with "We have No Selling, No Autoship, No Referring Required, No Investment Req

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uired, that's Right Join Now Free! No Out of Pocket Expenses Required Ever" (I am not making this up; I am quoting this word for word, letter for letter.)

It concludes with "More Information (large letters)

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd immediate access to our website:"; and then asks for your First Name, Last Name, E-mail, Confirm E-mail and Phone (all required information).

You will forgive me if I could not figure out 1) who I am dealing w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ith, 2) what is the company name, 3) what product or service are we talking about, and 4) why would someone need my phone number if there is no selling involved?

I have not a clue what I am signing up for. Did I menti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on earlier that if I am to err, then I would like to err on the side of caution?

Another e-mail, received two days later, shows a picture of a $100,000 bill on the top with no information whatsoever about a real perso

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, a real company, a real product or service, and what I might be receiving when I subscribe to their mailing list. I believe this is what we call blind trust.

Before you jump off of the roof in a fit of excitement whi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

le indiscriminately giving your name and e-mail address away, you might want to calculate the drop distance, and exactly how long it will be before you land, hopefully on your own two feet.

Copyright (c) 2006 Ed Bagle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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