Main Subject - Internet and Businesses Online

One of the questions I'm asked the most by my clients is, "How can I most quickly build my e-mail list?"

My answer is, find someone who's already reaching your target market in droves, and use THEM to build your list! H

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ow? With these three easy steps:

====================================================

STEP 1: Determine exactly who your ideal client or customer is.

The more descriptive you can be here, the better. For exampl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e, don't just think "men". Think "men ages 18-40 who like sports and working out". Don't just think "small business owners". Think "women owners of professional service businesses that do less than $1 million a year".

C

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an you take on clients or customers who fall outside of this description? Of course! But you need to know who you're going after.

Example: About three years ago, I spent a romantic summer week on Nantucket Island

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in Massachusetts. My beau was wonderful in letting me decide most of the activities we'd do each day. But there was one thing he definitely wanted to do at least once - go bluefishing!

Now I'm not sure if you could have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

guessed this, but I'm not really into fishing. ; )

But hey, I'll try anything once, so off we went to the docks. Now, I figured we could go on any boat with any captain and do this. But no ... we went with "Captain Dan

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the Bluefish Man" (who smelled like his specialty). Dan took us on his special boat to this special place off the island where the bluefish were, and we even used special bait that the bluefish liked. And we had great s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uccess - they just kept biting!

I realized that if you know exactly what you're going after, you're much more likely to get it. The same goes for reaching your target market.

===========================================

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

========

STEP 2: Find other people, companies, or websites that are ALREADY reaching your target market en masse.

Sit down with a cup of coffee this weekend and do some online research regarding your target mark

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

et. What sites are they already visiting? What newsletters or magazines do they already read? For example, if your target market is stay-at-home moms, find the most popular sites they visit. Find the most popular e-zines

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they read.

Come up with a list of your top five websites and top five ezines that are already reaching your ideal client or customer.

====================================================

STEP 3: Contact the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

se websites and ezines and see if they will:

--> REVIEW your book, products, services, or ezine for their readers. If so, send them a review copy and follow up a week or two later. Request that when they run

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he review they mention your e-zine and direct people to your website to sign up.

--> accept guest ARTICLES. If so, then submit one of your best, with a short bio that links people back to your website to sign up

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for your ezine.

--> SWAP ads or recommendations for each other's websites, products, or services. If you have an ezine that reaches the same target market they want to reach, this is a great win-win.

--> do a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

CO-REGISTRATION deal. If you already have a good amount of e-zine subscribers and website traffic, they may be open to adding your e-zine to their ezine signup form if you do the same on your part. (Ideally folks sh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ould just check a box to subscribe to the additional e-zine automatically.)

--> run a recommendation or ad in exchange for a COMMISSION on resulting sales. For example, you give them the ad to run, tagged with a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ink that lets you know if any sales come from it. (This is easy for you to do if you have an online affiliate program.*)

--> accept PAID advertising. Banner ads, text ads, and other paid placements obviously cost

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you money, but if it's your only option and you really want to reach these folks, go for it. But be sure to track your results so you can see if it's working. (You'll need a link tracking program to do this.*)

And thes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e are just a FEW ideas to get you started!

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Remember, your #1 goal is to get people back to your site to sign up for your e-zine or other email list, because T

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

HAT is how you guarantee the chance to market to them repeatedly!

(*I use and recommend www.QueenCart.com for automating your affiliate program and tracking all your ad links.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You may not be trying to run the greatest workshop in the world, but you do want to make it as successful as you can. Modeling a few of the steps the big guys use will help you put your workshop on the map.

Affiliate programs is by far one of the easiest ways to make money online. It is a revenue sharing business relationship between the affiliate who agrees to promote the products and the merchant who offers them. But to succeed affiliate marketers need to know the key ingredients.

Many affiliate programs require you to have a website in place in order to make money. Here is an easy way to eliminate that requirement and make money with an affiliate program without a website.

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Main Subject - How to Reach Thousands of Your Ideal Clients and Customers and Skyrocket Your E-mail List

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