Main Subject - Internet and Businesses Online

Before I get into article writing and if and how article writing might influence your email open rates,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

let’s talk about email open rates first.

What is an email open rate? An email open rate is the perce

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tage of emails that you send out that are opened. So for example, if I send out 100 emails, and 27 of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hem are opened, then I have an email open rate of 27%.

Now, when you first start a list, you might hav

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

email open rates of 50% to 100%, depending on the strength of your initial offer. But unless you are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

iving away free gold in every email, your email open rates are going to level out at somewhere between

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

20% and 40% in the long run.

What influences open rates?

Before we can talk about that, I think we mu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t ask what type of open rate am I looking to increase?

Short term or long term? You see, in the short

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

term, I can influence the open rate of my email by using a crazy subject line like ‘open this and recei

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e a free $5 bill’ Now if you actually come through and give away the $5 bill to each open, then they w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll continue to open your emails at a high rate, right? But as soon as you do not deliver, then your lo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng-term email open rate will go down.

Now, there are a lot of lessons to be learned from that story.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

irst, anytime you influence your email open rates short term with offers that are not as good as their

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

espective titles, your email open rate will go down long run. Now, think about this. Would you rather

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

have a one-time open rate of 50% with a subsequent long-term open rate of 25% or would you rather have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

continuous open rate of 30% long term. I would far rather the latter.

So what do articles have to do

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

with it?

Articles are an easy way to deliver free information to your readers and it literally costs

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou nothing. The nice thing about articles is that as long as you write about the same thing as your su

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ject line, your readers’ long term open rate will not go down as a result of reading the article, and y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u have not negatively influenced the life of your email campaign by promising more than you can deliver

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/62367/mainsubjects-Email-Marketing--Can-Article-Writing-Influence-Your-Email-Open-Rates.html">Email Marketing – Can Article Writing Influence Your Email Open Rates?</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/62367/mainsubjects-Email-Marketing--Can-Article-Writing-Influence-Your-Email-Open-Rates.html]Email Marketing – Can Article Writing Influence Your Email Open Rates?[/url]

Undoubtedly, you know the importance of having an outdoor sign for your business and you are excited about seeing your new outdoor sign hung outside your business premises. But, hey, hang on - before you get that outdoor sign fabricated, you have to keep some primary factors in mind. These are: 1. Which signage is more effective for your business – ground-mounted or....

Direct Mail works! But it has to be written with the purpose and the target audience in mind. I find the most important thing about writing copy is that you should have fun while doing it, as when having fun you are likely to be more relaxed and more in the zone.

In today's hectic world, millions of people have fallen in love with online shopping... and a fun, unique way to shop online is at eBay. eBay has fast become a favorite destination of bargain seekers everywhere. Buyers get to bid on products they'd like to buy, and bidding is a lot like haggling. Sometimes you get really lucky and score an excellent deal on great items.

Tags

Links

Main Subject - Email Marketing – Can Article Writing Influence Your Email Open Rates?

Related Articles: