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Well, it varies dramatically depending on your purpose, but for ours and this project, you are simply going to start wit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h a simple series of about 3-4 messages in your auto responder sequence.

These emails are not designed to sell, but rat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er to allow your customer to get to know you. Remember, you are simply building a relationship with like-minded folks o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nline, building an opportunity to begin to recommend your products or affiliate products on down the road.

Your first e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ail should simply thank the subscriber for joining your list, indicating that you strive to maintain a quality mailing a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d will do your best to only send helpful information. If you have offered a free ebook or other product to first-time s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ubscribers, you can include a link to that ebook in this email. Your second, third and fourth emails should be spaced

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

about 4-6 days apart, and should simply be useful information for your subscribers.

When you first begin building your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

list, your goal is NOT to sell anyone anything, simply to build a relationship and build yourself up as an expert in the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r eyes. You see, no matter how much you know about your niche market, until they get to know you and see that you under

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tand their field better than they do, they do not perceive you as an expert. An email sequence like this helps you do j

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ust that.

Once you have mailed 3-5 emails, you can begin alternating between sending recommendation letters and inform

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tive letters. Notice that I say recommendation letters, not sales letters. You see, your goal when sending emails is t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o get your subscribers to click on the sales page link in the email, not to sell them. The sales page should do the sel

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing, not your email.

I recommend that you join at least 10 mailing lists yourself and read all the emails. Study them.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

What do you like about them? Which emails inspire you to click through to the links within and buy something? What ch

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aracteristics of emails make you want to unsubscribe? Your subscribers will have much of the same response to emails as

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you do—if you like something you see in an email campaign, imitate it. Note I say imitate. Don’t copy---but imitate. If

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you see something you don’t like, something that inspires you to unsubscribe, decide you will never do that in your cam

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aign. Your subscribers will appreciate it, and they will reward you with purchases from you and your affiliate products

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Work of the future will not fit into the neatly defined boxes that we call jobs. If you are going to be successful in advancing and managing your career, you must adjust your way of thinking from getting a job to finding work that adds value to the company.

Getting a customer to do all of their business with you, I admit, is a challenge. But like all relationships, the same holds true in business, relationships are built on trust.

Many businesses are missing out on a key source of ideas for improvement - their employees. Most professional work environments are organized into some form of hierarchy. This type of structure tends to stifle analysis and questioning from the majority of employees in those organizations - those near the bottom of the org chart. Evaluating processes and operational efficiencies are typically left to managers. The people who are actually participating in those processes, the cogs in the machinery, are often overlooked for insight. This is a mistake, and it behooves both employees and managers to break this trend.

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Main Subject - So What Do You Put on Your Auto Responder?

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