Main Subject - Internet and Businesses Online

With every e-mail you have the opportunity to communicate with clarity. The onus is on you as the author to ensure that the intent and tone you wish to relay is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

what comes across to those you e-mail. And, with every e-mail you also run the risk of being misunderstood or giving a less than positive impression by not payin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g attention to detail.

Remember; in e-mail you loose the benefit of eye-contact, body language, a firm handshake or a smile. By taking the time to create e-mail

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that have these 5 Essential Elements firmly in place, you ensure your meaning is not detracted from while minimizing possible negative perceptions and misunderst

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

andings.

Every e-mail you write should have these 5 Essential Elements covered:

The From Field: Your name needs to be displayed properly. John F. Doe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Not john f doe, or john doe, j. doe or no name at all and only your e-mail address. Proper capitalization is very important here. When your name is in all sma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ll case you open the door to being perceived a spammer or worse yet – lacking education or tech savvy.

The Subject Line: A short, sweet and well thoug

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t out Subject is crucial and in some cases can help to ensure your e-mail gets opened. Keeping your Subject to 5-7 words that accurately identify the topic and c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ontext of your e-mail is imperative. Feel free to modify the Subject field in ongoing conversations to reflect when the direction or topic of the conversation ha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

changed.

The Greeting: Without a greeting at the beginning of your e-mail you risk being viewed as bossy or terse. Take the time to include a Hello,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or Hi and the recipient’s name. How you type your contact’s name (John, Mr. Doe, etc.) is indicative of the level of formality your e-mail will portray. Be ca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

reful to not take the liberty of being overly informal too quickly. Let the other side dictate the level of formality and follow their lead. After all, formali

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y is just another form of courtesy. You can usually get an indication of how those you communicate with prefer to be addressed by how they sign-off their e-mails

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

The Body: Taking the time to communicate with clarity is time well spent. Complete, correctly structured and capitalized sentences that reflect p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oper grammar and punctuation are crucial to your message. Typing in all small case or all caps does not lend to easy communications and gives the impression you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

are either lazy or illiterate. Review and spell-check every message before clicking Send.

The Closing: Whether it be “Thank you for your time!”, “Sinc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rely”, “Look forward to hearing from you!” or “Warm regards,” use what is consistent with the tone and objective of your message. By not having a proper closing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you increase the possibility that your e-mail will be perceived as demanding or curt. Without exception close by including your name to put that final considerat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

touch to your e-mails.

Make the effort to integrate these 5 essential elements in every e-mail you send and you will contribute to the perception that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you are tech savvy, courteous and a pleasure to communicate with. When it comes to e-mail its all about communicating with knowledge, understanding and courtesy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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