Main Subject - Internet and Businesses Online

Building an opt-in e-mail list is one of the most effective ways to promote your website and product/service deals. When building your mailing list you will always want it to be a double opt-in e-mail list to eliminate any chan

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ce of being accused of sending out SPAM messages, (unwanted commercial e-mail). Spam is probably the fastest way to drive away customers as well as getting your ISP,(internet service provider), to drop your account and blacklis

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t your business. A business can use several methods to “capture its opt-in e-mail addresses”. These methods are used all across the internet and work very well and they provide the business with the secure feeling that they wil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not be accused of sending out SPAM.

Though many internet marketers use pop-ups, it still is an effective method that is widely underused by most internet marketers. Probably the main reason that it is underused is that most m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

arketers feel that the average surfer dislikes pop-ups so much that most would not take the time to read them. However if you are giving an e-book or a product or service away for free this method of capturing the prospects e-m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ail address works more often than not.

The business could also be giving away a free subscription to a newsletter or e-zine. In this case your pop-up would be a subscriber box or even a fixed subscriber box on your website or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ales letter. Remember that pop-ups can be used when the surfer arrives on your site or when they leave. Both forms of pop-ups work equally well.

Using post cards to your offline mailing list is a very strong way to attract exi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sting customers to become online customers that agree to accept e-mail notifications from your business. If you do not have an offline mailing list then you could try direct mailing distributors if their price fits within your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

advertising budget. Most communities have these type of businesses today. Prices may very from a couple hundred dollars to five hundred dollars for every ten thousand homes that will receive your mailing.

Start a contest on yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r website that requires your visitors to enter their e-mail address and let them know that they will receive a confirmation e-mail to verify their address before their entry into the contest is valid. This will attract many vis

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

itors as long as the prize of your contest is of value to your visitors. Using the confirmation e-mail method is what will give you the double opt-in.

Set up an auto-responder to capture sign ups for your free newsletter and a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

gain use the confirmation e-mail method to create the double opt-in effect. Then promote your newsletter and the e-mail address of your auto-responder. This same auto-responder can be used for multiple campaigns that require pe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ple to sign up for something. Just keep in mind that what ever campaign that you run you will need to be sure that what you offer is of value or you will not get people to give up their e-mail address.

With every text ad that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you run for your business whether online or offline include a simple form in the ad that requires the prospective customer to fill in their name, address, and e-mail address. Even with the general public becoming more and more

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hesitant about giving out their personal information if your sales copy is persuasive enough and your offer is valuable enough you will still collect a substantial list of names and e-mail addresses.

With any give away or free

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ie, as we like to call them, make sure that these are always attached to your auto-responder with the double opt-in method for the customer to receive their free gift.

These are some of the more popular methods being used by t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he more successful internet marketers today and they will work very well for you as well. Just remember to keep in mind that your customers privacy is the most important factor and you need to assure them their information is s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

afe with you and will not be sold or rented out to anyone. Make all your offers attractive and of value to your prospective customer. Even though you have captured these opt-in email addresses with the double opt-in method alwa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s, always provide an instant opt-out link in all your e-mail campaigns. If you follow these basic rules you can avoid that “death” sentence of being accused of SPAM.

Copyright © 2006 Roy J. Keller (All Rights Reserved)

Abo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ut the author:

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you've just done a postcard mailing, don't just sit back and wait for your card recipients to call you. Start calling them!

Let's say you have interviews set up in a city for a few days or a week. Or perhaps you are meeting customers, prospects or some other group which requires being in town for a short period of time.

There are some myths in affiliate marketing, which attract a lot of people to it believing they are true. First is they think managing an online business is easy and second, they think that one can make a fortune through online marketing in an instant.

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