Main Subject - Internet and Businesses Online

In many b2b (business to business) marketing emails I receive, the opening salutation is 'Hello Friend'.

In

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

most cases, I don't know the people who have sent me these notes and given that I can count my true friends

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on the fingers of one hand, and with fingers to spare, it's highly unlikely these people will ever be liste

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d among them.

I'm instantly suspicious of these emails; my finger automatically heads towards the delete bu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ton as notes that start out like this are usually either:

Nigerian/419 scams
Shady MLM sche

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mes

People touting cheesey information products

Get rich quick scams

Black hat searc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h optimization techniques..and other various bottom feeding activities of the online world. I’m no

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stating that anyone who does use this salutation is unethical, but it’s just a huge red flag for me.

I can

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

’t remember the last time that any of my friends commenced an email conversation by calling me 'Friend'. Odd

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ly enough, they use my name or a nickname - go figure.

I also often see the use of the word 'friend' in bus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ness communications where some sort of negotiation has only very recently been established.

When someone I’

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

m discussing a business partnership with writes back to me and states; 'we’ll do this for you my friend'; wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at I read is: 'we are more than likely going to shaft you'. This reaction isn't baseless paranoia, it's been

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

honed through years of online business and partnership experiences.

I think this opening salutation ranks

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ighly as another poison phrase in b2b marketing - it should not be used unless there's a very well establish

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ed relationship and even then, with great caution.

At best, it's pointless. At worst, it's unprofessional a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd runs the risk of a negative reaction, especially if that person is a seasoned online business owner - and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

all within the first two words of your spiel. You only get one chance to make a good first impression.

'Hel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lo', or 'Greetings' on their own is fine in my books if you don’t know the name (or gender) of person you ar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e approaching.

In the online world, the word 'friend' used so loosely is fine for MySpace, not for business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Mostly, we often encounter many promotional materials on our way. They are either distributed by the hand or delivered via mail. This advertising materials like the postcards and business cards are said to be businesses front line of their service. It is a simple way of expanding their company without the need to talk personally with their clients or do a house to house campaign.

For the past 18 years we were with one MLM company where we attained great success and built our business globally into 13 countries... and although it was a great company with great products, we really wanted to find a new company, a new program where we could create serious wealth and offer the same options to our friends and other people.

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