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One of the keys to writing strong emails is to imagine that you are indeed writing to a person, a very specific pe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rson. One way to do that is to imagine that you are writing this email to a friend, a very specific friend. Writ

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e it like you are writing it to him or her. If that is too difficult, ask a friend to subscribe to your list, and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

then it will be real – he or she is on the list, and they will be reading your email – write it to them! This wi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ll make your emails better immediately.

Although I am not a proponent of some special structure in your email, I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will give you a raw structure.

You see, I think that when emails are truly effective, they are written to a speci

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fic person, but they are also personal. They will not always follow some set structure. Think about it, when yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u write to friend to tell him or her something that happened in your day, do you use a formula? No, you tell them

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

what happened, maybe ask a question or two – and then end the email.

So why do the same thing with your subscrib

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er list emails?

Often, that is exactly what I do. I ask a question, tell someone that they can learn something f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

om clicking on a certain link, give the link, and end the email.

That’s it. Nothing special. Other times I migh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t tell a story, and then give a link. I switch up the structure of my emails, and the content. You see, I am wri

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ting to real people, so I must vary the email structure. If you are writing to your best friend, you wouldn’t hav

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e the same structure every time, would you? And neither should you here.

Now, here is a sample structure, one th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at can, and should, be deviated from – to make your emails unique.

1) Headline (Title) – something exciting, yet

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

accurate, to get the readers’ attention.

2) Intro – I often ask a question ‘do you know how to build a big list

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

?’, for example.

3) A story – I will often tell a short story about a problem I have had and how I solved it.

4

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

) Another question – for example, do you want to learn about how I did it?

5) Call to action – for example, che

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ck this out and see what you think:

6) A closing

That is pretty basic, and you can leave off any of those parts

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on any email you want – you certainly do not want to have the same boring format every time you send out an email

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the most common questions people ask me is: “Where should I spend my advertising dollars?” Their experience can typically be summed up as follows: I recently opened my business as an interior designer. I was so excited. But now – two months later – I’m getting frustrated. I believe that my services are valuable, and I thought there would be a market for them, but I’m having the hardest time finding clients. I’ve spent a couple hundred dollars already on advertising, but I’ve gotten virtually no response from it. Can you tell me where I should put my advertising dollars to have the most impact? My advice? Consider spending your hard-earned money on avenues other than advertising to reach your target market.

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