Main Subject - Internet and Businesses Online

SPAM filters are becoming a serious problem for legitimate email marketers. In 2006, 40% of all email sent throughout the world was considered spam.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

As a result, filters are stepping up their efforts to block this unwanted mail and many of your commercial emails may be inadvertently filtered as we

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l; there are more emails being bounced today than ever before.

Getting email through to your subscribers is critical, especially if email plays a key

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

role in your business. You need to count on reaching your readers.

Avoiding the adverse affects of spam filters is not difficult. It merely involv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s following some simple guidelines to ensure the maximum results from your email campaigns.

Use a double opt-in mailing list. This is when

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you send a confirmation email in order to get the reader’s permission to add them to your mailing database. This ensures that you do in fact have the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

subscriber’s permission, which will prevent unjust accusations of sending unsolicited emails.

On the sign up page, tell subscribers to whit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

list your domain or add it to their address book. You should also include this in the welcome email you send to new subscribers.

Send your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mail as plain text instead of HTML since the latter tends to get blocked a lot more by the filters.

Avoid using various trigger words or phr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ases that are flagged by filters as being spam. It’s not that you can’t use them; it’s just that you should use them sparingly. The filters will blo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

k your email if it contains too many trigger words. You can find a list of typical trigger words to avoid in your email’s subject line and body at ww

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.andreaoneill.com/spamtriggers.html.

Before you send your email out to your entire list of readers, perform a dry run on some free email acc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ounts such as hotmail, yahoo, and gmail. You can play around with the filter settings on each account and see if your email makes it through. Anothe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

good idea is to run your email through a content checker that will determine if it is at high risk of being flagged as spam. There are a number of f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ee content checkers available on the Internet, just do a search on Google.

Finally, the most important thing to do is follow the CAN-SPAM la

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ws regarding commercial email. This includes items such as containing an unsubscribe link in every email and including the mailing address of the com

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

any or person sending the email. The CAN-SPAM act can be found at www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm.

It is difficult to t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll how long spam will continue to cause problems for legitimate email marketers. Hopefully one day the problem will subside, but until then you will

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

need to follow the items highlighted above to increase the chances of your email being delivered successfully. By following these guidelines, you wil

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

not need to worry about getting your email through to your readers; you can spend more time on the email campaign itself, which is far more important

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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