Main Subject - Internet and Businesses Online

What works and what doesn’t in email marketing? If you want to get up to speed as quickly as possible, read and absorb these 7 tried-and-tested

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

top tips.

Ask permission

If you're not already doing so, start asking your customers if they would like to subscrib

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to your email list – maybe a newsletter, or periodic updates and offers. A house list (built from scratch) will yield the best results. It’s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ital to get permission and to comply with CAN-SPAM legislation if you are emailing a US audience, or the 2003 Directive on Privacy and Electron

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

c Communications if you’re in the UK.

Send relevant, targeted emails

Everybody hates spam – unsolicited, untargeted, ind

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

scriminate emails. But if you target your customers with relevant content, your emails are more likely to be welcome. If your database is large

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

consider segmenting it and tailoring your messages according to, for example, customer type or purchase history.

Be in it for the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

long term rewards

Email marketing is best seen as a customer relationship building tool. Over time, the return you should be looking

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or is increased customer spending and improved customer retention. That’s going to be worth far more than a one-off sales promotion. Which brin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s me to the next point.

Don’t just sell stuff

Your emails are more likely to opened, read and acted upon if they contain

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

something other than just offers and promotions. Give away something for free – a tip, a useful link or two, a related article, something fun o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

entertaining – in every email. This is the kind of content that gets emails forwarded and good reputations made. Coupons and offers are great,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

but loyalty is about more than price.

Be consistent and respectful

Consider it a great honour when someone grants you pe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mission to email them. It’s all about establishing trust. People want to know what they will receive, and when. If they are expecting a monthly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

newsletter, don’t annoy them with weekly sales messages. Expect to open up a dialog – and ensure that emails are responded to promptly.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rong>Measure results and act on them

As with any marketing campaign, measurement is crucial if you want to gauge the return on your i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

vestment. With email, at the very least you can measure who opened, which links were clicked on, and who unsubscribed. Although no statistics a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e 100% reliable, these are valuable indicators giving you immediate results to feed back into future campaigns.

Keep it personal
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
trong>

Email is a two-way medium and very different to broadcast advertising. Think of your customers as your friends. We enjoy receiving emai
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
s from people, not anonymous companies. Inject your communications with personality and the human touch and see your email marketing soar.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Email Marketing That Works: 7 Essential Top Tips

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