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The era of the cookie cutter popup trade show display booth is over. There are many new choices that have the advantages of the old curved lightweight, easy to set up and graphically clea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n popup display that was imported to this country nearly 25 years ago.

Today there are not only new shapes from the old geodesic framework not limited to a standard arc frame, but there a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re also completely new 3 dimensional frameworks that look nothing like the old curved display. Not stopping there you can also find the same old framework with completely new graphic appl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

que techniques. Lets take a look and the different options currently available.

Standard Popup Displays-"the old originals" - In the mid 1970's a couple of companies brought Buckm

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

inster Fuller's unique umbrella type geodesic design to the trade show display market. These original booths consisted of 30x30 inch quadrants that were put together to make 3x3 or 4x3 qu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

adrant areas which equalled the standard 8' or 10' trade show booth space. Graphics were then printed to a substrate, usually paper, laminated and then fitted to the structure. Usually t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ere were channels bars of some type that made the fitting of the graphics a clean smooth affair.

When potential display purchasers saw this display for the first time they could not belie

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve how lightweight (usually around 70 lbs for a full 10' booth), easy to set up (5 to 15 minutes) and how good the clean smooth graphic appear on this booth. For most display salesmen it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

was a pretty easy sell. And for most display purchasers it was a heck of a bargain (even at twice today's prices) because they could make back their costs in freight savings alone compare

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to their custom or heavy panel display being used previously that weighed somewhere in the neighborhood of 200-400 lbs. and shipped in huge cases that had to be sent by truck. Now their

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

display weight 70 lbs and shipped via UPS anywhere in the US for about $65.00.

Dye Sub Fabric Graphics - "Old Shape - New Utility" As the old original popup display proliferated t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hroughout the trade show display market, manufacturer started looking for an edge. That edge became the Fabric Popup Display known today by many names including the Burst, Hop Up, Presto

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd others. This type of display took the standard geodesic popup framework, beefed it up and added a 2" nylon strap around the perimeter. Then a graphic was dye sublimated onto a fabric

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

panel the same size as the framework with a 2" nylon strap sewn into its perimeter. This graphic was then attached to the velcro covered nylon strap on the framework and in a blink you co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uld set up your booth in about half the time of the original popup display. Not only that, now without channel bars and laminated panels you've decreased the weight by 2/3 and the number

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f components by 4/5. Now you 10' popup booth consisted of a framework with a fabric graphic attached to it that never had to be removed because as you collapsed the framework the graphic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

closed up with the frame. It was then put in a duffle and carried out weighing barely 20 lbs.

New Shape - New Utility - New Appearance - The latest adaptation to the standard pop

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

up display uses dye sublimation printing, a geodesic frame not limited to a standard rectangle or square and the ability to attach graphics from front to back and vice versa. This is a s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ill unique booth called the Expression. Various layouts including pyramids, columnar towers, triangles are possible with graphics on the front, on the back and on both sides simultaneousl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y available. All graphics are replaceable, all booths can change their appearance by changing the graphic panel sizes and positioning making this display quite flexible and cost effective

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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