Main Subject - Internet and Businesses Online

There’s a misconception that direct email marketing isn’t worth the effort. Nothing could

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

be farther from the truth; consider the alternatives. In 1995, Dartnell's 28th Sales For

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ce Compensation Survey estimated that the average cost of a sales call, whether by telepho

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e or face-to-face was over $95. Some estimate it to be much higher! And the cost probabl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y hasn’t gone down much since then.

But compare that number to the average cost of a dire

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ct email marketing campaign which is mere pennies per impression and the value difference

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ecomes quite remarkable. Let’s assume that I want to put my products or services in front

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of one thousand people. For round numbers, we’ll use $100 as the cost of sales call and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

5 cents as the cost of each impression of a direct email marketing campaign.

The sales ca

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l campaign costs me $100,000 dollars. The direct email marketing campaign costs me $50.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Even if we grant that the yield of a sales call is 20% and that of an email promotion is 1

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

%, the cost per order for a direct email marketing campaign is $5 versus $500 for making s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

les calls!

Even compared to traditional print advertising, an email marketing campaign wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ns. An average black and white page in a magazine with a circulation of 25,000 might cost

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as little as $2500. But that’s still 10 cents an impression!

Of course, there are other

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

alue-oriented benefits. There is no substantial overhead associated with a direct email <

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a target="_blank" href="http://www.secretsofim.com/index.htm">marketing campaign. Too

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, at the low-cost of such promotions, you can afford to hit your lists many more times per

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

year than a traditional sales call approach.

The bottom line: direct email marketing is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

worth it. So much so that you can’t afford not to be including it in your promotional mix

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Getting a new job can be extremely difficult. With the economy not being as strong as it once was, you may find yourself competing against hundreds of other possible applicants for the same position.

The Car Wash Guys is a franchise system, which had never been done before in the Industry of Car Washing, as it was a mobile car wash. It started out in California with independent contractors and quickly grew to 53 units in 39 cities within a 4-year period and then the company decided to franchise the concept.

How many times have you subscribed to a new ezine, and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip right from our memory. The point is this. If it happens to you, you can rest assured that others have the same experience as well.

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Main Subject - Direct Email Marketing – Is It Worth It?

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