Main Subject - Internet and Businesses Online

1.0 E-mail and Auto-responders

Many users of email have tools, filters, and blockers, geared to eliminate incoming junk-mail. Don’t let this discourage you… By building-up your email list, you will eventually have a list of people who are interested in your business and; therefore,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are more likely to open, read, and respond to your emails.

The Only Ways to Do More Business Online:
• Reach more people with your message.
• Increase your conversion rate of visitors into customers.

You can contact these people periodically by newsletter or a subscriptio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to your ezine. Either way, by periodically (at least once a week) contacting members of your email list and providing them with valuable information, you will develop good relationships with future customers. Do not constantly ask them for sales or pitch products in your emails. Thi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s is something which you will do once in a while for your own products and for affiliated sales with Joint Venture Partners.

1.1 Key Components to Successful Emails

Each of the following is a valuable part to successful emails. Follow them as guidelines and think about how your cur

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ent forms of contact with your clients compare.

Opt-Ins

The way to build membership to your mailing list is through opt-ins. These are offers which require entering your email address and receiving an email of what was offered. Great offers encourage more opt-ins. Whatever you offe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it has to be of value because your average visitor is usually reluctant to submit their email address. More about opt-ins is mentioned in the Marketing section of this e-book. (Section 12)

Subject Headings

First of all, your subject heading carries great importance. It must not on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly capture the reader’s attention, but it must also follow these guidelines: DON’T have your email look like a copy of some ad, these are usually discarded of immediately. Your business must look credible and contain benefits of interest to your target market. Avoid all caps and stay

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

positive. All caps is like shouting at the reader. Be professional in all of your communications and you can’t go wrong. Your goal is to build business credibility so when the time does come to proposition them for sales they will trust you and show some interest since you have helpe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d them out so much.

Personalize Your Messages

Next, your message should look personalized, meaning: It came from you. A from heading stating 123456789@yahoo.com does not aid in your likelihood of a successful message. Auto-responders allow the customer or visitor to enter their fir

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t name along with their email. Later their first name is inserted into your mass emails and they look personalized when the reader views the content.

Avoid the trails which are left by regular email programs. You know what I’m talking about, when you look at the first forty lines of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

an email and it shows every single person the email was sent to. This does not show up when using an auto responder, basically when it all comes down to it, you are going to need an auto-responder in order to manage your lists of contacts and to time the release of messages.

Timing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is Everything

Did you know that there are peak times to send your emails. Think about it, if you send your messages after 2 p.m. on a Friday during the summer they are just going to mix in with an enormous pile which is deleted on Monday morning. Similarly, if you send your messages

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

late in the day they will also end up in the pile of death to be deleted early the next morning.

Your target time to send your messages (you can set the time for a message to be sent on an auto-responder) is during lunch hour. Once people have cleaned out their email in the morning,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

after lunch they are generally more relaxed and more likely to read your emails. Target Time: 1:30 p.m.

1.2 Netiquette

There are rules to follow when writing successful emails. Here are the main guidelines to follow:

1. Get to the Point- Keep your paragraphs to less than 7 senten

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es each. You are filling them in on some information. If there is more to say, then note that the information continues (keep the most attractive parts in the email to attract interest in visiting your site) and place a link to your site in your email. (This should already be in the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mail in your signature file.) 2. Keep it User Friendly- If you are going to place any links in your emails, begin them with http://... This will make it so the reader can simply click on the link, rather than copy and paste it into the address box. 3. Call to Action- This may not s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eem necessary, but by saying something like, “Visit Our Site Now!” you cause the reader to at least consider it. Having a “Call to action” is crucial to successful emails. 4. Format/ Grammar- Spell check, read the article over, and make sure there are no typos left in the message.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. HTML- Marketing emails, which contain HTML, have been proven to have higher click through rates. (i.e. bold, italics, ect.) 6. Attachments- If you can avoid attachments, then do so; otherwise, keep them to less than 50kB. Large attachments may take a while for people with dial-up

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and you also do not want to take the blame for putting a virus on someone’s computer. (Viruses are usually sent in large email attachments.) 7. Symbols and Acronyms- Icons created with text like: , :-), :-<, and Acronyms which are unprofessional like BTW-by the way, NBD- No

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ig deal, ect. Will not promote future business and do not contribute to successful marketing. 8. DON’T USE ALL CAPS! Why shout at your future clients? This not only increases your message’s likelihood of being classified as SPAM, but also decreases your likelihood of future business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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Design for Six Sigma (DFSS) - Its the application of Six Sigma principles to the design of products and their manufacturing and support processes. Six Sigma by focuses on the production phase of a product,But DFSS focuses on research, design, and development phases. DFSS combines many of the tools that are used to improve existing products or services and integrates the voice of the customer and simulation methods to predict new process and product performance.

We are all in sales. We all selling in every role we have. Whether you are in sales, marketing, home business, looking after your kids, dentist, athlete or whatever your chosen field is – you sell. When you are “selling an idea” or pitching a business proposal or offering a product or service – it is all selling. You can choose to avoid it or be good at it. Have you ever met natural sales people and admired them? Have you wondered how they do it? It is simple – you just need to be in the “know”.

10 Tips for Reducing your Expenses (and Conserving your Cash) 1. Reduce Overtime. Overtime is expensive, but a little preplanning of your work schedules will go a long way here. The feast or famine cycle that many businesses go through can drive costs up without a corresponding increase in sales. The trick is to keep a steady pace with your work. Otherwise, you find yourself needing to pay overtime simply to keep from missing your deadlines.

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Main Subject - Put Out Your Nets and Pull in Some Prospects

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