Main Subject - Internet and Businesses Online

Email marketing is very much an exercise in human psychology, at least effectiv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e email marketing.

No one wants to be bombarded with sales messages – you have

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to create a relationship first, and credibility.

Everything that works online

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

can probably be broken down to its simplest roots and can be studied as a comp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lex set of steps. And I think that psychologically, the process of creating cr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

edibility is quite complex. I think that there is a long chain of psychologica

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l events that occur that are involved in the process of creating credibility.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Effective email marketing is the culmination of a series of steps that create r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elationship and credibility.

What happens to create credibility? You see, I t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hink that credibility occurs at its deepest level when you connect with someone

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

who at their deepest level is able to trust what you have to say.

One of the w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ays you can develop that credibility is through writing, both in articles and i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n your emails – as you write, your readers begin to trust you.

That is difficu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lt online, to say the least. Many people distrust the online process. They d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

istrust what they read online. Then they also have this filtering mechanism th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at subconsciously blocks out any message that comes through in a tone of voice

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that resembles their mother, or their ex-husband, or anyone else they don’t rea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lly like or respect. But when you write, you have no clue what is going on the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re.

So you need to write to your readers as though they already trust you – ju

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

st assume that they do, don’t try to prove it – and the credibility will follow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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