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Main Subject - Are You Accidentally Spamming Your List?
There are a large variety of techniques that can be used to build and profit from an email list. The problem, however, is that many of these methods can be consider
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ed SPAM by various people, because what is considered spam is ultimately in the eyes of the reader. Even if you think you’re doing everything right, your emails may
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
be seen as spam by most of your list.
You need to ensure you follow some basic steps to ensure your emails do not get flagged as SPAM by your readers? This is more
You need to ensure you follow some basic steps to ensure your emails do not get flagged as SPAM by your readers? This is more
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
than just getting your emails through the filters; it’s ensuring that people will recognize you and actually read the email.
1. Always use an opt-in or double o
1. Always use an opt-in or double o
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t-in list. A double opt-in list is the best way to go, which is when you send the reader a confirmation email requiring them to click on a link before they are
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
added to the mailing list. This ensures you do in fact have the subscriber’s permission, which will prevent unjust accusations of sending unsolicited emails.
2.
2.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
NEVER rent an email list. This is extremely important. If someone has never heard of you, has had no previous interactions with you, and has not requested any
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
information from you, then you are spamming them. It doesn’t matter how much you paid for the list or how reputable the company that sold you the list is, you are s
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nding spam, plain and simple.
3. Choose your subject line carefully. When you’re first building a relationship with new subscribers, they will not likely re
3. Choose your subject line carefully. When you’re first building a relationship with new subscribers, they will not likely re
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cognize your name (people tend to forget about the lists they subscribe to rather quickly) and you are therefore dependent on them opening your email based entirely
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
n the subject line. This means you need to avoid using any trigger words or phrases that can be viewed as spam.
4. Explain your relationship to the reader.
4. Explain your relationship to the reader.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
If you don’t send out emails frequently enough that the subscriber will recognize your name, the first thing you should include in your email is a sentence that tell
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s them who you are and why you’re sending them this email. Say something like, ‘You are receiving this email because you recently purchased product X from us’ or, ‘
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ou are receiving this email because you signed up to receive periodic news and updates about…’
5. Build up your relationship with your readers as often as you ca
5. Build up your relationship with your readers as often as you ca
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
n. This will help the reader recognize your name and can include something as simple as sending a holiday greeting, or perhaps sharing a recent event that happe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ed in your life such as a the birth of a new baby or a recent trip you took. These days people can receive upwards to 100 emails in a day so you want your name to b
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e identified as someone they know and trust; you don’t want your email to be passed over or lost in a pile of spam.
6. Follow the CAN-SPAM laws regarding commerc
6. Follow the CAN-SPAM laws regarding commerc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
al email. The laws include items such as containing an unsubscribe link in every email and including the mailing address of the company or person sending the em
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ail. The CAN-SPAM act can be found at www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm.
The last thing you want is to be labeled as a spammer. It will hurt your r
The last thing you want is to be labeled as a spammer. It will hurt your r
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
putation and affect your bottom-line. When you build a strong relationship with your readers by being completely honest and using the steps above, everyone is happy
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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