Main Subject - Internet and Businesses Online

One of your toughest challenges in email marketing is persuading people to open and read your email sales pitc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h. Your customers are busy, and distracted, and inundated with spam. No wonder the average open rate is a mere

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

35.5 percent, according to email service provider Harte-Hanks Postfuture.

The secret to improving your email op

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

en rates is to make your messages more timely and more relevant. And there’s no better place to do both than i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

transactional email. Transactional email messages are the ones you send to website visitors who have transa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cted business on your website. An email that confirms a purchase is a transactional email. An email notifying

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

customer that a product has just shipped is a transactional email.

Research by Harte-Hanks Postfuture demonstr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ates that customers open transactional email messages more than 70 percent of the time. That’s double the o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

en rate for traditional opt-in email messages. Clickthrough rates are also higher, reaching more than 50 perce

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nt when the transactional email includes a link to a discount offer. Traditional opt-in emails generate only 6

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

6 percent clickthroughs according to email marketer ExactTarget.

Open rates and clickthrough rates are higher i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

transactional email because transactional emails reach people who have just bought from you or asked you fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r more information. So they are expecting to hear from you.

What all of this means for your business is that a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

promotion or offer included in a transactional email is about twice as likely to be read as the same message

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sent in a traditional email.

Some tips:

1. Personalize. Speak to your new customer by name. Name what s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e just bought, or name what she just signed up to receive. Be specific to show that your message is timely and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

relevant.

2. Thank before you pitch. Make your transactional email look transactional. If it’s a receip

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, make it look like a receipt. If it’s a welcome message, make sure it says welcome. Put your offer or promo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tion after the thank-you or welcome.

3. Offer something of value. Don’t just try to sell your new custom

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r something else. Offer an incentive, such as savings on future purchases or an exclusive discount on supplies

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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Main Subject - Boost Email Open Rates and Clickthrough Rates with Transactional Emails in Online Marketing

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