Main Subject - Internet and Businesses Online

You're not a professional spammer. You run a legitimate, upstanding business and you've chosen to reach people online through e-mail newsletters.

Smart move: E-mail marketing is inexpensive and effective, if done right.

However, if you're using a free e-mail service to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

distribute your newsletters, you're probably not reaching all of your intended recipients, and some of your company's credibility could be called into question.

If the e-mail address you're using doesn't include your company name, but instead uses Yahoo!, Hotmail or so

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e other free service, your recipients may be deleting your newsletters or promotional mails before even reading them - especially if the mails end up in their "junk mail" folder.

"It certainly won't boost your image," says Derek Scruggs, a Denver-based online marketing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

consultant and owner of Escalan.com. "But I imagine that is how a lot of people get started."

Spam filters steal from you

What's worse, many customers may really want to receive your newsletter, but the mails get sucked into a spam filter, never to be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

een again. You may get a bounce-back message about it, or you may not.

"Spam filters are going to be taking out a lot of those [free e-mail service] addresses [in mass mailings]," notes Kimberly McCall, a Freeport, Maine-based consultant and owner of McCall Marketing an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d Media.

The point is, you're a legitimate business and you may be coming off as a spammer - or at least a novice. Why? Because the e-mail address you've chosen doesn't reflect and underscore yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r business credentials.

Yes, I'd understand if it's a soccer club president trying to get out the team schedule. Or maybe the president of the high-school band booster club, trying to get word out about the next meeting. But you are running a business.

And if you are s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erious about being a professional, you should invest the relatively modest fee to get a professional e-mail marketing service with online tools.

Here are six reasons why:

1. Free services won't allow your users to "opt-in" or "opt-out" automatically. T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ere are zillions of newsletters out there, and subscribers deserve a say in which ones they want to get and which ones they want to keep getting. With most professional e-mail marketing services, recipients can opt-in or opt-out of a subscription easily, without having t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o send you a heated e-mail reply or change their e-mail address. Unsubscribe links are included with every message.

2. With free services, you can't provide professional-looking HTML newsletters or promotional mails. With a professional service, you can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

design e-mail announcements and newsletters that are clean and attractive and reflect the professionalism your business pledges in the products or services it provides to cus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tomers. List Builder provides basic HTML templates, enabling you to create effective mailings in minutes (the mails will be formatted in text for customers who can't receive HTML mails). You also can design your newsletter easily in dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

/smallbusiness/partners.mspx" target="_blank">Microsoft Publisher, allowing for more flexibility in the visual presentation of your mailings. Also, you can preview and test mailings before they go out.

3. With free services, you can't personalise your e-mail

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

newsletters, unless you send them one at a time. You don't have the time to do that, do you? Didn't think so. So it appears you aren't personalising your mails. Many services offer personalisation features, allowing you to address your subscribers by name in ea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h mail and customise your messages based on their profile and demographics.

4. With free services, you can't really track the effectiveness of your e-mail campaigns. Wouldn't it be smarter to know, by the numbers, what is working and what isn't? With a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

professional service, you'll be able to track the number of mails that are opened and the links that your subscribers follow. You'll know better the rate of bounce backs and people who unsubscribe. You can quickly respond to customer inquiries with auto-response e-mail m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ssages. You can create targeted campaigns based on demographics or survey responses. You're better off because you'll know what not to do.

5. With some free services, you'll encounter strict limits on how many e-mails you can send out in a given period.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Hotmail, for example, allows you only to send to 50 recipients at a time. On top of that, it has imposed a 100-mail-per-day limit, in an effort to discourage spammers from using the free service. If you're not a spammer, you shouldn't be restricted like this.

W

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

th free services, you're managing your e-mail lists the hard way. Adding e-mail addresses manually to one or a few lists is not a good use of your time, and it also poses a high risk for getting addresses wrong. Professional mailing services let you track subscr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ibers in a database and import customer information easily from other programs. You also can use customizable surveys to automate sign-ups and to collect customer demographics and other data. Your cancellations and non-valid e-mail addresses will be handled automatically

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer. Here's an example of differentiating market niche from offer based on my client's coaching practice.

What would it be like if you could reduce the time it takes you to close orders from new customers by 10, 20, or 30%? Think about how a reduction in your sales cycle could lead to rapid improvement of your sales results and your revenue generation. Many companies neglect to take time to analyze their sales cycle and look at ways to reduce it…which can be done by more clearly defining their sales process and looking for areas to eliminate lengthy steps or delays.

Boost studio profits through financial evaluation of your business by looking at where your studio profits the most. Along with tips on how to increase attendance for more profitable rates and classes.

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