Main Subject - Internet and Businesses Online

Please forgive me for being so candid, but I'd like to talk about the subject of your colon. The colon in your email subject line, that is.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

One of the most effective ways to boost your email marketing open rates is to improve your subject line. The more relevant your subject l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ine is to your customers, the more likely they are to open your email.

Since you have a limited amount of real estate in a subject l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ine (around 40 characters), the easiest way to boost the relevance of your subject line is to put your keywords or hot buttons at the front of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

our subject line, followed by an explanatory phrase, with a colon in the middle.

Your customers read your email subject lines from the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

left and move to the right, in much the same way you are reading this sentence, assuming you have read this far. So your goal with busy read

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ers, whose fingers are poised over the delete key, is to grab their attention with the first few words of your subject. That's where your col

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n comes in. Your colon separates the attention-grabbing keywords from the explanatory copy.

Let me give you an example, using the subj

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ect of this article. I write email marketing letters for a living. My target audience is marketing managers who use email to sell their produ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cts and services, and cultivate sales leads. When these folks go online and search for help with their email marketing, they type these types

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of keywords into their search engine:

1. email marketing course
2. mortgage lead email marketing
3. targeted email marketing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

What these three search phrases have in common is the phrase "email marketing." So, if I want to make my email sales letter relevant to a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ny of these three groups, I should put "email marketing" at the beginning of my subject line and not at the end or in the middle. Then, to sh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ow that my message is relevant to each audience, I must also put the next-most-important keyword near the front of the subject as well.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

br>

For example, if I was offering a course on email marketing to real estate agents, I wouldn't say: "Enrol in Our Course for Real Estate Age

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nts on Email Marketing." That puts the keywords at the end of the subject line. Instead, I would use my trusty colon and say, "Email Marketin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g Course for Real Estate Agents: Enrol Now."

If I was writing an email sales letter to mortgage brokers, offering them help with gener

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting leads with email, I wouldn't write a subject line that said, "10 Mistakes to Avoid in Mortgage Lead Email Marketing." Instead, I would w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rite, "Mortgage Lead Email Marketing: 10 Mistakes to Avoid."

Test this idea yourself with your next email blast and see what happens.<

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

br>

If you need help crafting compelling email marketing sales letters, this is what you should do: call me. That's 1 877 742-7732.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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