Main Subject - Internet and Businesses Online

In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets peo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ple to stop and shop you need a strategy for success. Your strategy must include your USP or Unique Selling Position in the marketplace. What makes you stand out from all the other online entrepreneurs loo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing for the same type of customers as you? Can you stand out from the competition based on quality, price or benefits? Once you know your USP, you can begin the monumental task of telling the world about your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

site. A really unique selling position will give you an advantage over all the competition – well that and a lot of planning and investing of your time and money.

FOCUS

Emphasize the benefits and the resul

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s the customer will get from purchasing from you and using your product or service. You can discover the benefits by listing all the features and then converting them to benefits. List everything your product

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r service offers. For each feature list a relative advantage from the customer’s perspective. You can discover the customer’s perspectives when they buy. Simply ask them, “ Why did you place an order today

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or use our service?” BE very specific when creating your benefit statements. An example of this is, “You will save $100.00 sells better than “you will save money.” “You will loose 20 pounds in 10 days” sounds

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

better than “you will loose weight.” Rank your benefits in order of importance to the customer. If you have enough of them, use bullet points for emphasis.

Emotion sells. People make most buying decisions wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h their heart and not their head. Paint a picture of the results the customer will get when they purchase from you. “ You will look 20 years younger.” “You will be $100 richer.”

Make sure you include a call

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to action. Want them to make a buying decision today? Give them a reason to do so. Offer a bribe (discount, bonus, something for nothing).

Your website must load quickly and function easily. If your site l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ads slowly people will get impatient and go elsewhere. Do all your links work? Have you tested your order page by running sample orders? Have you tested load time using different connection speeds? You can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

get a fr*ee analysis by visiting Submitplus.com.

Make your website easy to look at and read. I find dark background tend to be more difficult to read than do pale backgrounds. The overall look of your site s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hould be clean and professional. When we were first creating the Women’s ECommerce Association, International we did everything in-house. Not being truly adept at HTML coding we thought we could just use a s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mple program to create a professional site. It was okay, but the one we now have is so much better. Why? Because we hired a professional. You can create a website with a good template program. We are using

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ECommerce Templates to create our new look for WUN Publications. It is simple to use and relatively inexpensive.

When it comes to graphics, be conservative. Sites that are laden with graphics and flash tend

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to take longer to load. If your site takes more than 3 seconds to do so, you will loose many visitors and potential buyers. If you must use graphics, make sure the files sizes used have been reduced as much

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

as your image editing/compression software will allow.

View your site using as many different browsers as possible. In addition to Internet Explorer and Netscape, there is Opera, Mozilla, Lynx and those are

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ust the ones that run on Microsoft Windows. WebMonkey has a chart of those supported by Macintosh, Unix/Linux and others. Also, many people will surf with their browser’s graphics switched off. Make sure yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u know what your site looks like without the graphics and that it is still easy for visitors to surf.

One last thought Make sure all your important information is above the fold. If you know that visitors ar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

looking for something specific and you make them scroll down to find it, chances are they won’t.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business © 2005 - Heidi Richard

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Success in the eBay marketplace includes many different components. It involves identifying the right market niche and the right products to sell within that niche. It also involves taking the many critical steps that are involved in purchasing products for resale on eBay. Only then will you be in a position to make money on eBay.

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Main Subject - Getting Started in ECommerce - Part Two

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