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Main Subject - Post Launch Laundry List - Did You Know You Should Have One? Part Deux
With your autoresponders on set and forget, and your product flying off your virtual shelves you’d think this project was done wouldn’t you? Nope, not by a long shot. There are a number of things you should consider when you are running a marketing camp
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
aign to maximize your monetization of that campaign.
To take shortcuts is simply leaving money on the table. The fact of the matter is that most products have a relatively short shelf life because people are fickle and will quickly move on to “bigger an
To take shortcuts is simply leaving money on the table. The fact of the matter is that most products have a relatively short shelf life because people are fickle and will quickly move on to “bigger an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d better”. This truth is even more evident with digital products. There’s a little secret amongst many in the Internet Marketing community that goes a little something like this, “If you can’t afford something you want, wait four months and it’ll be fre
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e”. Shhh, don’t tell.
So, what does that have to do with you and your campaign? Well, it means you have a limited window in which you can capitalize on your product or program that you so brilliantly developed. And you need to make the best of that wi
So, what does that have to do with you and your campaign? Well, it means you have a limited window in which you can capitalize on your product or program that you so brilliantly developed. And you need to make the best of that wi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
dow or you will lose money.
One way that you can additionally leverage your product or program’s existing popularity is with the One Time Offer. I’m sure many of you have seen them and didn’t even know that was what you were looking at. The One Time Of
One way that you can additionally leverage your product or program’s existing popularity is with the One Time Offer. I’m sure many of you have seen them and didn’t even know that was what you were looking at. The One Time Of
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
fer comes in many different shapes and sizes but they all do the same thing, they add new revenue and fully leverage the popularity of your campaign.
Let’s revisit Part 1 of this series and combine it with Part “Deux” to see how this all ties together-
Let’s revisit Part 1 of this series and combine it with Part “Deux” to see how this all ties together-
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
1) You advertise your newsletter or free giveaway in return for prospect’s information
2) Prospect gets freebie and or begins receiving newsletter
3) Prospect is redirected to your main sales page and views your offer. If he/she makes the purchase, the
2) Prospect gets freebie and or begins receiving newsletter
3) Prospect is redirected to your main sales page and views your offer. If he/she makes the purchase, the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
y are then directed to your One Time Offer for additional monetization. If prospect clears out and makes no purchase they continue onto number 4.
4) Your autoresponder begins to market the prospect with a series of well written and well timed messages p
4) Your autoresponder begins to market the prospect with a series of well written and well timed messages p
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
omoting your original offer.
5) If your prospect does purchase as a result of one of your 10-15 follow up messages they are then directed to…what? Yes, your One Time Offer.
Let’s hit on key components of a One Time Offer that will increase your chances
5) If your prospect does purchase as a result of one of your 10-15 follow up messages they are then directed to…what? Yes, your One Time Offer.
Let’s hit on key components of a One Time Offer that will increase your chances
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
of success with it. Don’t call it a “One Time Offer”. People like personalization, and One Time Offer has been used to death…so call it Franks Special Deal…Today Only!, or Sam’s Super Sale, Now or Never!…you get the gist. Just be certain to emphasize
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
that this deal is only available while the prospect is on that page; and if they leave without dropping the hammer it will be available for much more elsewhere.
Your objective is to create a sense of urgency that adds new revenue to your bottom line. Th
Your objective is to create a sense of urgency that adds new revenue to your bottom line. Th
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ere are definitely things your do NOT want to do…don’t offer products irrelevant to your primary campaign. If your campaign is horse shampoo and your One Time Offer is for “The Surefire Blackjack Beater” you’re not gonna sell squat, and you’ll lose all y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ur subscribers just as fast as you get them.
Also, never offer garbage. Don’t just slap together 5 reseller items that your buyer can get anywhere else for free or for next to nothing. Lastly, don’t go ballistic on price either. You’re a marketer, so
Also, never offer garbage. Don’t just slap together 5 reseller items that your buyer can get anywhere else for free or for next to nothing. Lastly, don’t go ballistic on price either. You’re a marketer, so
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you are looking to profit, but you don’t need to get obscene with it.
With this technique you completely leverage your relationships with your subscribers and you are monetizing your campaign to the best of your abilities. However, let me throw in a twi
With this technique you completely leverage your relationships with your subscribers and you are monetizing your campaign to the best of your abilities. However, let me throw in a twi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
st on this that I haven’t seen anywhere else and which has been working quite well for me…again, Shhhh. “The New Subscriber One Time Offer…it looks a lot like the post-purchase One Time Offer, but not exactly.
With this technique you will actually redir
With this technique you will actually redir
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ect your recent newsletter or free giveaway subscribers to a One Time Offer sales page once they have registered. Your pitch would read something like this, “As a subscriber you are entitled to special offers that you cannot find anywhere else. Right no
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
, and right now only, you can get such and such for only $X” Get it?
You will be able to monetize brand new subscribers in a way that’s not being done anywhere else. And here’s the really cool part. If you are double opting your subscribers, you alrea
You will be able to monetize brand new subscribers in a way that’s not being done anywhere else. And here’s the really cool part. If you are double opting your subscribers, you alrea
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
dy know that 10-30% will never complete the confirmation. If you get a One Time Offer in front of them, you will be able to cash in on some of those which you never would have been able to before. If they don’t complete the second opt-in then you can’t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
mail them. No mail, no money. Well, here’s your opportunity to benefit from their first opt.
So, now you truly have leveraged your existing customer base and you learned how to leverage those cats that just couldn’t seem to complete their double opt co
So, now you truly have leveraged your existing customer base and you learned how to leverage those cats that just couldn’t seem to complete their double opt co
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nfirmations. You’ve done this with the One Time Offer or its twisted sister, “The New Subscriber One Time Offer”. You are the epitome of leverage and monetization. Tune in next week when we discuss one other “hot” item on your Post Launch Laundry List
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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