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Main Subject - Tips on Creating Your Small Business Yellow Page Ad
First, a few words about my qualifications. I was a Yellow Page consultant for nearly 25 years and, prior to that, had my own advertising agency. I
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have experience in creating ads and have advis
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d almost 7000 companies on how to put together the most effective ones. If you have a display or in-column ad, regardless of size, color or position
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
I can tell you it most probably needs improvement in essentials areas like the headline, artwork, body text, placement, book, or heading. So, whet
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
er you have an ad or are thinking about placing one, please read on.
The small, home-based business was the backbone of our directory. Because they
The small, home-based business was the backbone of our directory. Because they
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
wanted to target a localized market area, the Yellow Pages was ideal. It allowed them to choose the heading, the directory and work within their bud
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
et. So, assuming that you are like them, how should you proceed? I’m so glad you asked. Here are a few things that every successful ads should conta
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n, regardless of size. That is, if you decide on at least an in-column (alphabetical) or display-type ad.
- A focus: What’s the purpose o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the ad? Begin with a strong headline. A benefit: Why should I buy? A way to fill a need: How can you solve my problem?
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
li> Easy-to-read text: Does it have nice, bold type? A picture that supports the theme or shows a good outcome: i.e. happy people.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
>
You must have at least one of these in your ad. Therefore, it needs focus with a headline, consumer benefits, must fill a need, be easily re
You must have at least one of these in your ad. Therefore, it needs focus with a headline, consumer benefits, must fill a need, be easily re
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d and show a positive outcome, if there is room for a picture. Of course it has to be placed properly, in the appropriate heading and the proper boo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
, such as in either the area or Metro directory. There are more elements it should include, which are:
- A description of the product or
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ervice: What are you really selling? Your uniqueness: What sets you apart from the other guys? Understandable location info:
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Do you have a map or directions? Contact data: Do you have a website, fax, e-mail? Plus something to attract attention: Colo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
, white background, clever headline, etc.
It all begins with describing your ideal customer, and zeroing in on what they would want to se
It all begins with describing your ideal customer, and zeroing in on what they would want to se
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
in your ad. If the ad is small, you have to be very fussy when choosing your words. You might only have room for a headline and a line of text. And
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
that would be great if you have chosen wisely. I have written many articles about Yellow Page advertising on ezinearticles.com and you can search my
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
name for others. Or you can get the definitive source for everything you ever wanted to know about how to create effective YP ads by buying my book.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Either way, become educated and don’t just rely on your YP rep to guide you along. After all, it’s your hard-earned money and your business at-stake
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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